Uncover Tips and Examples to Drive Nonprofit Growth on LinkedIn
September 10, 2020
While nonprofits may have different operating structures than traditional businesses, they share many of the same core directives:
- They need to hire and retain quality talent.
- They need to market themselves and build awareness.
- They need to accomplish their objectives efficiently, within a finite budget.
LinkedIn is a powerful tool for addressing each of these critical priorities, but many nonprofits are unaware of how LinkedIn can help them. There are many capabilities available through Linkedin Pages that your organization can use to advance its cause, and we’ve got the definitive guide to get you rolling.
An Action Plan for Nonprofits on LinkedIn
Where to begin? Which activities will move the needle most? What are we missing in our current LinkedIn strategy?
You’ll find these answers and more inside the LinkedIn Pages Action Plan for Nonprofits. This actionable guide is full of practical information and real-life inspiration that can make a difference right now for your organization.
Here’s a quick rundown of the content you’ll find in this 10-page eBooklet:
How nonprofits can get the most out of LinkedIn Pages
Getting your message across to the right audience in a clear and compelling way is a make-or-break opportunity for any nonprofit. Your LinkedIn Page can be a vital asset in this regard.
Did you know that completed LinkedIn Pages get 30% more weekly views? By downloading the Action Plan, you’ll learn what a “complete” Page looks like—and how to optimize yours by emphasizing your origin story, vision, values, and positioning.
Grow your followers and heighten your impact
The more people you reach and activate, the more success your nonprofit can have. LinkedIn is home to some 706 million professionals worldwide, and members come to the platform seeking to learn and network, making this the perfect platform to get the word out about your important work.
In the guide, you’ll find a list of actions you can take daily, weekly, monthly, and quarterly to keep your follower total on the rise.
Spread the word through quality content
Sharing content that is interesting and useful to your audience is an essential step in growing and retaining followers, not to mention fortifying your community. In fact, LinkedIn Pages that share content daily drive twice as much member engagement on average.
Uncover specific activities and routines that can help you develop an effective content strategy—whatever your team’s bandwidth. You’ll learn how to get the most from helpful features, including tips on using Content Suggestions, sharing rich media, and streaming live video.
Learn from the successes of other nonprofits on LinkedIn
Of course, nothing is quite so instructive (or inspiring!) as seeing how others are effectively using these tools and capabilities to drive greater success. The guide also includes 10 best-in-class examples of fellow nonprofits using their LinkedIn Pages to achieve growth through a variety of focuses, such as:
- Live Video
- Corporate Partnerships
- Current Events
- Executive Announcements
- Grants and Funding
- Webinars and Events
- Annual Letters and Reporting
- Thought Leadership
- Brand "Proud"
A No-brainer for Nonprofits
The best part about the tactics and techniques shared in this guide is that nearly all of them are free to use. The only thing you’ll need to commit is time—and by structuring a focused strategy around the actionable tips laid out in the eBooklet, you’ll be poised for maximum efficiency and impact in your efforts.
Start reaching more people today. Download the LinkedIn Page Action Plan for Nonprofits and get to growing!