12 Stats to Light a Fire in Your Organization
How to Activate Your Employees on Social Media
June 8, 2017
Equipping your employees to be active on social media makes good business sense. According to the 2016 Edelman Trust Barometer report, “Employees are among the most trusted of all company spokespeople – even more than the CEO.”
Employee advocacy empowers your employees to share content with their social networks, in turn extending your company’s reach and engagement with its target audience.
That helps explain why interest in employee advocacy has risen 191% since 2013, and it’s the highest growing social business program. In fact, 45% of those businesses surveyed by the Altimeter Group called employee advocacy a top external objective.
A recent survey found that 90% of brands are already pursuing or plan to activate employee advocacy. But don’t just take our word for it that employee advocacy is worth your time – check out our new infographic for 12 stats that prove activating employees internally and externally has a big return for your organization.