Everything You Always Wanted to Know About Entrepreneurs and How They’re Using LinkedIn

November 22, 2017

Small Business Entrepreneur

Editor’s Note: This is the third post in our Small Business Series on the LinkedIn Marketing Blog. The previous post can be found here.

There are more than 15 million entrepreneurs on LinkedIn in the United States and the United Kingdom. Entrepreneurs are quite engaged on LinkedIn and use the platform as a community to network with, to learn from other entrepreneurs, to follow successful entrepreneurs who are influencers, and to read about how to be more successful professionally. 

On average, entrepreneurs are far more likely than the average LinkedIn member to engage heavily with the platform. Compared with other LinkedIn members, entrepreneurs:

  • Are 3x more likely to share on LinkedIn.
  • Are 24% more likely to check InMail.
  • Have 67% more Company follows.
  • Have 2x more connections.

Entrepreneurs, as you might expect, work in a variety of industries — from marketing to tech to education to health and beyond. They have a broad skillset, which they continue to grow with their focus on learning. They are 78% more likely to have group activity on LinkedIn, and they are members of a variety of different groups centered around entrepreneurship, startups, and relevant skills. 

Top Industries Entrepreneurs Work In (indexed to general population):

  • Marketing and advertising
  • Information technology and services
  • Internet
  • Higher education
  • Computer software
  • Writing and editing
  • Management consulting
  • Financial services
  • Health, wellness and fitness
  • Non-profit organization management

Top Skills Entrepreneurs List on Their LinkedIn Profiles (indexed to general population):

  • Freelance Writing
  • Social Entrepreneurship
  • Web Marketing
  • SEO Copywriting
  • Website Development
  • Image Manipulation
  • Branding & Identity
  • Logo Design
  • Concept Development
  • Motivational Speaking

Top Groups Entrepreneurs Belong to (indexed to general population):

  • Creative Design Pros - Designers Forum
  • Designers Talk: Graphic, web, digital design and creative professionals group
  • Communication Arts
  • On Startups - The Community For Entrepreneurs
  • A STARTUP SPECIALISTS GROUP Online Global Network for Entrepreneurs, Startups (Business Jobs Careers)
  • Advertising Professional
  • Entrepreneurs HQ: Digital Marketing Small Business Startups Social Media Mobile SEO SEM Startup Jobs
  • Media & Marketing Professionals Worldwide
  • Film & TV Tech Professionals
  • Private Equity, M&A, and Venture Capital Investments

Top Influencers Entrepreneurs Follow on LinkedIn (indexed to general population):

Top Articles Entrepreneurs Engaged with in the Last Month

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1. Limited to US and UK Entrepreneurs.

2. LinkedIn defines Entrepreneurs as members with entrepreneur or freelance-related job titles, functions, or other profile information, as well as members who are the sole employee of their company.

3. Analysis is based on a sample of 10,000 Entrepreneurs and 10,000 baseline audience members.

*Image Source