Introducing a New Look for LinkedIn Campaign Manager

Streamlining the Way Advertisers Manage Their LinkedIn Campaigns

July 11, 2017

LinkedIn Campaign Manager

Creating and managing advertising campaigns should be an intuitive experience. We’ve been listening to your feedback, and we’re making some enhancements to improve the experience and allow you to set up your campaigns more efficiently when you advertise on LinkedIn. These changes specifically address some of your biggest asks around guidance, navigation, and account management:

  • More relevant recommendations and education
  • Simpler discovery of key features
  • Easier asset management and improved content organization

To accomplish this, we’re excited to announce a visual refresh of Campaign Manager with a newly designed look and flow. You’ll begin to see these changes in your accounts over the next few weeks.

Key updates:

Guidance where you need it

Contextual tips and best practices are available at each step in the campaign creation process.

A simpler workflow

While the overall campaign creation experience is the same, we’ve made certain updates to make the navigation more intuitive. This includes clarifying the delete campaign functionality, increasing the discoverability of campaign end dates, and moving the ad rotation options to where you set your campaign bid and budget.

Easier access to your account assets

Key tools have moved under “account assets” in the top navigation to help you more efficiently manage your Insight Tag, API keys, targeting, conversions and more, including features like Matched Audiences and Lead Gen Forms.

A more familiar design

We’ve visually updated the experience to align with the design you see across LinkedIn.

With this new foundation in Campaign Manager, we look forward to launching many more exciting features this year. Stay tuned!

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