Our Most Popular Marketing Posts of 2017, Nos. 11-20

December 26, 2017

Top LinkedIn Marketing Blog Posts

Somehow, another year has already passed. It feels like only yesterday we were picking up the streamers, confetti, and champagne glasses after ringing in 2017. Now, we’re getting ready to do it all over again.

While the past 12 months have flown by, we’ve published a ton of content here on the LinkedIn Marketing Solutions blog, covering a wide range of topics that matter to today’s marketing professionals. As the year comes to a close, we’re rounding up the best entries so you can catch up on anything you might have missed.

Based on total views, we’ve narrowed down a list of the 20 most popular LinkedIn Marketing posts of 2017. Below, you’ll find Nos. 11 through 20, and you can check back soon for the top 10. Among the subjects explored in this batch: Optimizing Company Pages, Humor in B2B Marketing, Repurposing Content, the Marketing Skills of the Future, and more.

Dig in, and prepare yourself to hit the ground running in 2018.

20. How to Build an Organic Following on Your LinkedIn Company Page

The LinkedIn Company Page is among a brand’s most powerful marketing tools, and it can also be among the most cost-effective. These tips show how you can organically bolster your organization’s following on the platform, boosting the impact of all future campaigns.

19. Makes Me Laugh: Funny B2B Marketing Campaigns We Can Learn From

Dry, dull, boring: Descriptors that have frequently been applied to B2B content. But in 2017 we continued to see this convention flipped on its side, with many examples of creativity and emotional resonance. This post called out some of our favorite humor-infused B2B campaigns.

18. 20 Ways to Repurpose Your Content

As you look back at a year’s worth of marketing content, it’s a great time to study these turkey-slicing tactics with an eye on repurposing some of your best pieces in 2018.

17. Want to be a Great Marketer in 4 Years? Master These Skills

Our audience here on the LMS blog is a forward-looking bunch, so it’s not surprising that this list -- compiled with the help of four top marketing leaders -- ranked among the year’s most trafficked. Within, you’ll find links to free LinkedIn Learning courses pertaining to each in-demand skill.

16. Why LinkedIn is an Indispensable Medium for Security Professionals

In his guest post, cybersecurity evangelist Chuck Brooks detailed from his insider perspective why the LinkedIn platform is a critical daily resource for people in his line of work.

15. The Sophisticated Marketer’s Guide to LinkedIn: 2017 Edition

Ever since we first launched it back in 2014, the Sophisticated Marketer’s Guide has been one of our most popular running content series. This year’s update offered the latest advanced methods for maximizing your marketing success on LinkedIn.

14. How to Create a Relevant LinkedIn Company Page

When it comes to driving engagement on your Company Page, relevance reigns supreme. These tips will help you ensure you’re connecting with your desired audience.

13. Introducing the LinkedIn Audience Network

We unveiled a number of new features for LinkedIn marketers this year, and the Audience Network was one of the most exciting. Enabling advertisers to extend the reach of their LinkedIn Sponsored Content campaigns beyond the platform itself, the Audience Network has been delivering strong early returns.

12. 10 Surprising Stats You Didn’t Know About Marketing on LinkedIn

LinkedIn needs to be part of every B2B marketing mix in 2018, and here’s why. These statistics illustrate the channel’s lead generation impact.

11. Why HR is the New Marketing

With employees becoming increasingly vital arms of an organization’s marketing machine, guest blogger Michael Brenner explained how the HR department is expanding its role.

Our next post will wrap up this list by covering the Top 10 LMS posts from 2017. In order to make sure you don’t miss any of 2018’s best content, subscribe to the LinkedIn Marketing Solutions blog and follow along all year.

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