Introducing Carousel Ads on LinkedIn
Bring your B2B stories to life with our latest Sponsored Content offering
July 3, 2018
Editor’s Note: This is a special encore post. It attracted the fifth-most traffic in the first half of the year of any LinkedIn Marketing Blog post that first appeared in 2018.
In B2B marketing, we sometimes forget the importance of storytelling to build a deeper relationship with our audience. Getting your brand to stand out amid the noise is a challenge, but these connections can create more memorable experiences and keep your brand top of mind.
Today, we’re excited to announce carousel for Sponsored Content, a new way to tell your brand story and interact with your target audience on LinkedIn. This offering allows you to add texture to your stories by featuring multiple visuals that people can horizontally swipe through while on the LinkedIn feed.
Native carousel ads are the next step in the continued evolution of LinkedIn Sponsored Content to help you humanize your B2B marketing efforts and foster a deeper connection with your audience. Since launching our beta, over 300 advertisers, like Hewlett-Packard Enterprise, RBC, and Volvo Canada, have used carousel ads to create fun and informative campaigns to tell stories about their company, products and services, industry, and more. Seventy-five percent of beta advertisers said they will use carousel ads in their next Sponsored Content campaign, largely due to seeing increased engagement and click-through rates.
With LinkedIn carousel ads, you can:
Tell a complete brand story
In a single carousel ad, you can feature a swipeable series of up to 10 cards, and you can customize each card. With this additional space, you have the flexibility to share more of your content and create higher-quality interactions with your audience. With carousel ads, you can tell a deeper story, showcase multiple offerings at once, feature a single offering in depth, and share industry insights.
Command the attention of a professional audience
Because carousel ads are interactive and have eye-catching visuals, they stand out in the newsfeed. Your stories become tangible and encourage your audience to engage with your brand on both desktop and mobile. Behind every decision-maker is a real person — and carousel ads let you show off your brand’s personality, which draws your audience in and helps them connect with you.
“LinkedIn is an ideal platform to reach our target audience, and the carousel ad unit allows us to showcase multiple chapters of our story and offer a richer user experience.” — Pamela Marchant, VP Brand & Creative, RBC Global Asset Management
Drive results for all your business goals
Carousel ads make every stage of the buyer’s journey count by adapting to your marketing objectives and allowing you to raise brand awareness and consideration, send traffic to multiple landing pages, or seamlessly generate quality leads with Lead Gen Forms.
Marketers understand that success depends on the ability to prove ROI. In addition to the standard metrics, like click-through rates and number of leads, you can measure for an ad unit, you can also see clicks and impressions by individual card. We currently offer downloadable reports, and we’ll be adding reporting directly in the Campaign Manager tool in the coming months.
Carousel for Sponsored Content is now available to all businesses.