Introducing LinkedIn Dynamic Ads in Campaign Manager
Personalized ad creatives at scale — now available for all marketers
September 10, 2018
As marketers, you know that creating personalized experiences for your audience is more important than ever. Business decision-makers want the buying process to be tailored to them, but delivering these experiences is really hard to do.
Today, we’re excited to announce that LinkedIn Dynamic Ads are now available directly in Campaign Manager. Whether you’re running campaigns on your own via self service, or working with your trusted LinkedIn account team, it’s easier than ever to send personalized ads to every professional in your target audience across LinkedIn’s desktop experience.
Dynamic Ads help you build deeper relationships with your audience by automatically customizing your ad creative with the publicly available information from LinkedIn member profiles. With this added visibility and scale, you can create more memorable experiences with the people that matter most to your business.
LinkedIn Marketing Solutions has now made all key formats available via self service, making it easy for all online marketers — regardless of size — to leverage LinkedIn’s advertising tools, so they can achieve their marketing goals. Dynamic Ads is the final native ad unit to become available on a self service basis.
Advertisers, like Procore Technologies and Vistage, have used Dynamic Ads to tailor campaigns to feature their company, product, service, event and more. As a result, LinkedIn Dynamic Ads have shown up to 2X the click-through rate of traditional display ads.
With LinkedIn Dynamic Ads, you can:
Get closer with your audience
The eye-catching native format delivers a new level of personalization you can only find on LinkedIn. Because the creative is automatically personalized with each member’s profile info, such as their photo, first name, company, and job title, you can capture your audience’s attention in a way that standard display ads can’t.
By showing targeted user profiles next to our brand, Dynamic Ads allow us to send highly-targeted messages, introducing and familiarising our business with our audience. This has resulted in higher engagement and an increase in conversion rates. — Tom Metcalfe, Senior Lead Gen Executive, In Touch Networks
Personalize creative at scale
Personalization is now simpler than ever. Build your creative and write your ad copy once, and LinkedIn takes care of the rest by automatically personalizing your campaign for each person you target. You can add macros — data mapping tools — for even greater customization capabilities. Dynamic Ads also include pre-built templates to streamline your creative, and auto-translation to engage your prospects, no matter what language they speak.
Achieve full funnel marketing objectives
Dynamic Ads work for every stage of the buyer’s journey with different formats to achieve your goals. To drive brand awareness, “follower ads” promote your Company or Showcase page to help you build a community. If you want to drive traffic and website conversions, use “spotlight ads” to highlight a product, service or event.
What’s more, for the first time, you can see how your campaigns are performing and leverage A/B testing to optimize your Dynamic Ads campaigns directly in Campaign Manager.
Dynamic Ads will be available in Campaign Manager for all businesses within the next week.