How Forbes’ Most Influential CMOs Are Using LinkedIn
June 21, 2019
Forbes released yesterday its 2019 list of “The World’s Most Influential CMOs.” Topping the list, which was compiled in partnership with Sprinklr and LinkedIn, was Unilever’s Keith Weed.
In the report that contains the list, Forbes noted how the CMOs are taking advantage of the LinkedIn platform. Of the 50 CMOs on the Forbes list, 47 had LinkedIn profiles. (Forty-three of the top 50 have Twitter handles).
As a group, CMOs are believers in the LinkedIn platform. On average, they have 3.9x more connections than the average LinkedIn member. They also share 5.6x as many updates via LinkedIn.
Below are the top 10 topics that CMOs engage with on LinkedIn. Perhaps it shouldn’t be shocking that demand generation is No. 1. What may be surprising is that branding doesn’t appear until No. 10 with “brand loyalty.”
Forbes’ 50 most influential CMOs are listed below.
- Keith Weed, Unilever
- Marc S. Pritchard, Procter & Gamble
- Antonio Lucio, Facebook
- Ann Lewnes, Adobe
- Kristin Lemkau, JPMorgan Chase
- Leslie Berland, Twitter
- Raja Rajamannar, Mastercard
- Linda Boff, General Electric
- Phil Schiller, Apple
- Karen Walker, Cisco
- Chris Capossela, Microsoft
- Kelly Bennett, Netflix
- Stephanie McMahon, World Wrestling Entertainment
- Alicia Tillman, SAP
- Michelle Peluso, IBM
- Lorraine Twohill, Google
- Britta Seeger, Daimler
- Francisco Crespo, Coca-Cola
- Lynne Biggar, Visa
- Dean Evans Hyundai, Motor America
- Diana O'Brien, Deloitte
- Tony Weisman, Dunkin'
- William Xu, Huawei
- Jen Rubio, Away
- Marisa Thalberg, Taco Bell
- Diego Scotti, Verizon
- Nicholas Drake, T-Mobile
- Deborah Wahl, Cadillac
- Jill Cress, National Geographic Partners
- Joy Falotico, Ford Motor Co.
- Magali Noé, CNP Assurances
- Heidi Browning, National Hockey League
- Julia Goldin, Lego
- David Edelman, Aetna
- Joanne Bradford, SoFi
- Jochen Sengpiehl, Volkswagen
- Mo Katibeh, AT&T Business
- Lara Hood Balazs, Intuit
- Alicia Hatch Deloitte, Digital
- Heather Malenshek, Harley-Davidson
- Ryan Bonnici, G2
- Rick Gomez, Target
- Shannon Brayton, LinkedIn
- Syl Saller, Diageo
- Amy Fuller, Accenture
- Kelly Campbell, Hulu
- Jennifer Sey, Levi Strauss & Co.
- David VanderWaal, LG Electronics
- Rebecca Messina, Uber
- Catherine Hernandez-Blades, Aflac
Using data from Sprinklr and LinkedIn, Forbes said it selected the CMOs on the list based on three criteria:
- Brand performance as measured in the Sprinklr Benchmarking platform, which aggregated more than 495,427,052 brand-related social media shares, likes, retweets and comments.
- Personal influence as measured in the Sprinklr Listening platform, which aggregated more than 647,197 news, blog, web and Twitter mentions about or from eligible CMOs.
- Industry and internal influence as measured by LinkedIn, which analyzed more than one million LinkedIn articles and more than 10 million LinkedIn engagements across more than 10,000 topics
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