The Water Cooler: The 4-Day Workweek, Environmentalism, and Other Topics Attracting the Eyeballs of LinkedIn Members

December 14, 2019

LinkedIn Water Cooler

There are now more than 660 million LinkedIn members, and every month on the platform these professionals engage with and discuss content that’s important to them — inside and outside the office.

In this edition of the Water Cooler, we’re taking a deeper look into the articles that are receiving the most engagement — comments, shares, and likes — on LinkedIn. Here are the top 10 of the articles professionals were engaging with on LinkedIn in November. 

Top 10 Most Engaging Articles on LinkedIn 

  1. Microsoft Experimented with a 4-Day Workweek, and Productivity Jumped by 40% By Lisa Eadicicco, BusinessInsider.com
  2. Loyal Boyfriend who Stuck with Girlfriend During Breast Cancer Proposes on her Last Day of Chemo By Robert Jay Watson, The Epoch Times
  3. This F*cking Meetings Candle Smells Like This Could Have Been an Email, and We're Losing It By Simone Torn, PopSugar
  4. The Most Important Skill in the Future will be the Ability to Connect the Dots — in Your Own Way! By Fabio Moioli
  5. Microsoft Japan Experiments with 3-Day Weekend, Productivity Increases by Nearly 40 Percent By David Aaro, FoxNews
  6. Coca-Cola to Replace Plastic Shrink Wrap with Paper Packaging across Europe By Edie Newsroom
  7. Beware of These 3 Thoughts on the Path to Putting Yourself Out There By Carlii Lyon
  8. The Original Volkswagen Beetle Repurposed to Create a Fashionably Old-Fashioned Mini Bike! By Srishti Mitra, Yanko Design
  9. REI is Defying Black Friday and Closing its Stores for the 5th Year in a Row — and it Wants Shoppers to Join its Plan to Fight Climate Change By Bethany Biron, BusinessInsider.com
  10. Four-Day Workweek Boosted Productivity by 40%, Microsoft Japan Experiment Shows By Kazuaki Nagata, The Japan Times

Lessons for Marketers

Once again, the Top 10 articles this month demonstrate to marketers that there are many ways to capture the attention of LinkedIn members. At the top of the November list (and also coming in at No. 6 and No. 10) is Microsoft’s experimentation with a four-day workweek that delivered a boost in productivity. This topic appeals to both executives, who would love to see a 40% increase in productivity at their companies, and to workers, who for their part would love to have three-day weekends. (Or at least I would).

Environmentalism is also a regular topic in the Top 10. This month, an article about Coca-Cola eliminating plastic shrink wrap in Europe cracked the Top 10, and so did a piece about a designer recycling the fenders of Volkswagen Beetles into mini-bikes. An article about REI closing its stores on Black Friday and encouraging its customers to fight climate change landed at No. 9.

A little profanity also made the Top 10 in an article that shined a spotlight on a gag product, a candle that laments the curse of the unnecessary meeting. The candle, a Whiskey River Soap Company product, has a scent that “smells like this (meeting) could have been an email.”  Who said LinkedIn members don’t have a sense of humor?

If you want to take a deeper dive into the posts that are attracting the readership of professionals on LinkedIn, previous Water Cooler articles can be found here. And to keep pace with the latest thinking in marketing, subscribe to the LinkedIn Marketing Blog today.

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