Introducing the Beta for LinkedIn Stories Ads

December 10, 2020

A man in a brown long coat carrying a bag walking across a bridge in downtown Chicago. Large red steel beams from the bridge are shown in the foreground.

Over the past few months, we have rolled out LinkedIn Stories around the globe to help our members and organizations start light-weight conversations with their community using authentic visual storytelling. 

The response has been incredibly positive, as Stories has sparked hundreds of thousands of new conversations on the platform. As we were developing Stories, we were also testing ways for marketers to use the format to help them reach and engage with audiences in new ways. 

Today, we’re excited to announce that we are testing Stories Ads with a limited number of advertisers in a closed beta with all members globally. Stories Ads can help brands grow their reach with our community of more than 722M members with video and image ads. Already, we have had more than 600 advertisers activate campaigns with positive performance in clicks, views and cost metrics.

Stories Ads are immersive, full-screen video and single-image ads served in vertical and square orientations from your existing Sponsored Content campaigns. They are served in between member-posted Stories and LinkedIn Page Stories at the top of the LinkedIn mobile app. 

As always, you can leverage our unique capabilities to reach and engage decision makers at your target accounts, targeting company name, job title, industry, and more, plus retarget with additional content from those who watched or viewed your Stories Ads. You’ll also get additional reporting, including the ability to measure the performance of your Stories Ads against other placements, such as in the Feed.

We are currently testing Stories Ads with a beta group of advertisers, with plans to launch more broadly in 2021. More to share soon!

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