In-depth global research surfaced nine core characteristics that will be embodied by the most successful B2B marketing teams of tomorrow.
Get inspiration, insights and innovative ideas to help you achieve B2B marketing success
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Adapt your B2B marketing for 2025 with four key learnings from Dreamdata’s 2024 GTM Benchmarks Report.
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Our latest Creative Labs research 'Authenticity in the Age of Algorithms' reveals that succeeding in the age of AI isn't about better AI marketing - it's about remembering what ...
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Find a proven framework and actionable resources to get the most out of your next virtual event, on LinkedIn or elsewhere.
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LinkedIn’s Tequia Burt and Keith Browning explore the challenges of ad waste, the myths surrounding B2B creativity, and the opportunities for marketers to leverage creative stra...
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Familiarize yourself with some of the inspiring Black women who are leading the charge in marketing today.
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Marketing is in the middle of a transformational moment that’s reshaping the skills, roles, and opportunities of the profession as we know it.
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The Chief Product and Growth Officer for Dentsu Creative in APAC believes that creative ideas get more impactful as more people take ownership of them, which makes an AI-driven ...
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Trends, tips, and best practices
New dynamic ads help brands promote LinkedIn-hosted live events across each stage of the event journey.
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Conversations with global B2B marketing leaders about what’s next in the evolution of measurement revealed five key trends.
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Learn about the rise of connected TV advertising as a key strategic channel for growth-driven brands.
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Trends, tips, and best practices
Learn the 3 key components of a successful data governance strategy that will unlock your marketing performance.
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For this month’s Collective Conversation, Alex Rynne, Senior Content Lead at LinkedIn sat down with Purna Virji, Principal Consultant at LinkedIn and bestselling author of High-...