The Water Cooler: Business Professionals Focused on Sharing #WFH, #RemoteWork Perspectives on LinkedIn

March 31, 2020

LinkedIn Water Cooler #WFH #RemoteWork

There are now more than 675 million LinkedIn members, and every month on the platform these professionals engage with and discuss content that’s important to them — inside and outside the office. LinkedIn has become the global water cooler for business.

In March, many businesspeople had working from home top of mind, and we have identified the top 10 articles about remote working shared on LinkedIn. Interest in working from home should not be surprising as many have transitioned to remote work as COVID-19 continues to spread across the globe.

In the last four weeks, there have been more than 20,000 hashtags of #WFH and #RemoteWork shared on LinkedIn, signifying an 18% jump in #WFH the last four weeks versus the four weeks prior, and a 79% jump in 2020 versus the end of 2019.

Here are the top 10 articles professionals were sharing on LinkedIn in March around #WFH and #RemoteWork.

Top 10 Most Shared Work-From-Home Articles on LinkedIn in March 

  1. As Coronavirus Spreads in the US, Employers Gear Up for Massive Work-From-Home Experiment, By Catherine Thorbecke, ABC News
  2. Work-From-Home Gains Ground as Call Centres Run Pilots, By Jochelle Mendonca, The Economic Times, India
  3. Coronavirus: Google Leads Tech Charge to Work From Home, Rory Carroll, The Guardian
  4. Will Coronavirus Accelerate the Adoption of Remote Work? [New data], Mimi An, Flock Blog
  5. Co-working Firms See Dip, Work-From-Home the Norm at Start-Ups, Nandita Mathur, Live Mint
  6. How to Work From Home Without Losing Your Mind, Brian Barrett, WIRED
  7. As Coronavirus Pandemic Spreads, Demand for Remote-Work Startups Spikes, By TechCrunch (Subscription required.)
  8. Can’t Get to the Office? Tips to Thrive While Working Remotely By Heidi Joy Tretheway, Contentful
  9. HK Under Coronavirus: Giant Lab for Work-from-Home, By Gu Mengyan, China Daily HK
  10. Coronavirus Could Spur Desktop-as-a-Service Adoption, By Mike Gleason, SearchVirtualDesktop.com

Lessons for Marketers

The top 10 articles this month deliver a few key lessons to marketers, but none more impactful than the lesson that professionals on LinkedIn are constantly curious about business culture. Every day, professionals are engaging in dynamic conversation on our platform to find solutions for complex problems. If you can provide an interesting, useful take on how your team meets unexpected challenges like the coronavirus pandemic, you are likely to find an audience on LinkedIn. We are all learning from one another during this dynamic time.

Our top 10 list reveals that companies are trying to find their footing in this new, unknown remote-work environment. The No. 1 story, “As Coronavirus Spreads in the US, Employers Gear Up for Massive Work-From-Home Experiment” from ABC News, provides expert tips on how to stay afloat and operational during the pandemic, while the No. 2 article from The Economic Times discusses the Uber-like disruption remote working has had on the customer-service industry for business process outsourcing.

Our list also shows that business leaders aren’t the only ones looking for help in transitioning to a work-from-home environment — their staffs are, too. A story from WIRED shares “How to Work From Home Without Losing Your Mind,” and Contentful’s Heidi Joy Tretheway provides useful tips for successful remote working.

The top stories also spotlight the opportunities that have come with the transition to remote working. A TechCrunch story explains that demand for remote-work start-ups like Zoom has grown, while Mike Gleason at SearchVirtualDesktop.com discusses how some organizations have turned to desktop as a service in the face of disruptions like the coronavirus.

If you want to take a deeper dive into the posts that are attracting the readership of professionals on LinkedIn, previous Water Cooler articles can be found here.

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