The Water Cooler: Leadership in These Difficult Times

May 29, 2020

LinkedIn Water Cooler Series

Every month on LinkedIn, business professionals engage with and discuss content that’s most important to them. In April, the majority of the top 10 most shared articles on LinkedIn emphasized how to be successful leaders in the current challenging environment.

For example, two top stories spotlight the effective leadership style of women throughout the crisis, like that of New Zealand Prime Minister Jacinda Ardern. Another article written by Bill Gates, “What Our Leaders Can Do Now,” provides advice on how U.S. leaders can stop the spread of the coronavirus, while Marc Andreesen urges infrastructure building to help restore the American dream. Another three articles focus on how some specific companies are reacting to the current economic challenges.

Our top stories also show how people across the world continue to crave data and guidance on how COVID-19 is affecting day-to-day work life—even our media consumption. “Why Constant Video Chats Are So Exhausting,” by BBC’s Manyu Jiang, sheds light on how to reduce “Zoom fatigue.” Illustrating the global nature of the discussion, RTL’s “Coronavirus: Les Francais Vont-ils Devoir Travailler plus apres le Confinement?” written by Marie-Pierre Haddad, asks if the French will have to work more after confinement.

Here are the top 10 articles professionals were sharing on LinkedIn in April.

Most Shared Articles on LinkedIn in April

  1. What Do Countries With The Best Coronavirus Reponses Have In Common? Women Leaders | By Avivah Wittenberg-Cox, Forbes
  2. What Our Leaders Can Do Now | By Bill Gates
  3. How COVID-19 Has Impacted Media Consumption, by Generation | By Katie Jones, Visual Capitalist
  4. New Zealand’s Prime Minister May Be the Most Effective Leader on the Planet | By Uri Friedman, The Atlantic
  5. It’s Time to Build | By Marc Andreesen
  6. Why Constant Video Chats Are So Exhausting | By Manyu Jiang, BBC
  7. Coronavirus: Les Francais Vont-ils Devoir Travailler plus apres le Confinement? | By Marie-Pierre Haddad, RTL
  8. Instead of Laying Off 20 Percent of His Company, This CEO Made an Unusual Decision. It's a Lesson in Emotional Intelligence | By Justin Bariso, Inc.
  9. Publix is Buying Milk and Produce that Farmers Would've Been Forced to Dump and Donating It to Food Banks | By Madeline Stone, BusinessInsider
  10. Johnson & Johnson Will Have 600-800 Million Coronavirus Vaccines by 2021 | By Noah Manskar, New York Post

Lessons for Marketers

The top 10 articles this month reveal that business leaders on LinkedIn are keen to share lessons about how to move forward in our current tough environment.

LinkedIn provides a place to have wide-ranging and fast-moving conversations with their audiences. Every day, professionals engage in dynamic conversation on our platform, going beyond giving generic advice and instead focusing on imparting specific, detailed solutions for complex business problems.

Our list also shows that professionals crave data to help them address the pandemic at their companies and in their work-from-home life and that they are tapping LinkedIn to provide that kind of content.

If you want to take a deeper dive into the posts that are attracting the readership of professionals on LinkedIn, previous Water Cooler articles can be found here.

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