LinkedIn Ads

Boost Your LinkedIn Event to Drive More Registrations

Two women working at a desk

Editor's Note: Enjoy this special encore post, which was one of our readers' favorites so far in 2022. It was originally published on June 9.

Last year, we launched ‘boosting’ to help Pages reach professionals beyond their followers with their organic content.  

Give Your Post a Boost

You can easily “Boost” any organic post directly from your LinkedIn Page. With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach. Thousands of Pages used boosting in the past year to get their content in front of the professionals who matter the most to their businesses. 

Illustration of Boost on Pages

It is a quick and easy way to turn an organic post or event into a paid ad campaign.

You can check the performance of your Ad campaign by clicking on the ‘View Analytics’ link right below the post you boosted.

What’s New?

We’re bringing the Boost button to the LinkedIn Events page, which will enable you to quickly and easily promote your event and drive registrations. 

To get started, click on the Boost button on the Events page, select your target audience, set the campaign schedule and budget, and enter payment information. This will create an event ad that appears in the LinkedIn feed of professionals that you have selected as your target audience. The ad will feature key dates, location, and information on how to join the event.

Example of Page

What Is a LinkedIn Event and What Is an Event Ad?

Over the last few years, we have seen virtual events bringing communities together. Companies across industries have used LinkedIn Events to promote their content and continue building on their community of professionals. 

Event Ads helps you to drive registrations to your LinkedIn Event. Marketers and Event organizers can promote their event by highlighting key event details, like date, time, and how to join the event, to an entirely new audience, while also allowing members to learn if a mutual connection has expressed interest in attending. 

Once you boost an event, you will have clear visibility into how many LinkedIn members clicked on or saw an ad and registered for your event — giving you full visibility into the effectiveness of your campaign.