Boost Your Organic Content and Promote Your Events with New LinkedIn Marketing Features
May 25, 2021
Whether you consider yourself a sophisticated marketer or a novice, we understand you’re likely wearing many hats and juggling multiple responsibilities, and time is your most valuable asset. So, this quarter we’re announcing new features to make your marketing life a little easier — helping you seamlessly reach more of your target audience and grow your brand community all while measuring impact each step of the way. Check out our new features below and how we think they might be able to help you.
Give Your Posts a “Boost”
Many of you have likely experienced this — you post from your LinkedIn Page, start to see some exciting reactions, but you see the potential for even more engagement if only you could easily share it with a bigger audience, on the spot. Now, you can. Starting today, you can easily “Boost” any high-performing organic post directly from your LinkedIn Page. With the click of a button and a few payment details, you can easily give your most engaging or time-sensitive content a little boost to quickly expand your audience reach. It’s as simple as it sounds, and the newest way to reach a broader audience without having to learn how to use any new marketing tools.
Maximize Event Attendance and Measure Impact
More than ever, people across industries crave community and virtual events have been a link for bringing those communities together. As you continue to shape your events strategy, we’re here to help you amplify your event promotion with our newest ad format, Event Ads, and measure the organic reach and engagement with new Event Analytics.
By appearing right in the LinkedIn feed, the Event Ad feature helps you promote your event by highlighting key event details, like date, time, and how to join your event, to an entirely new audience, while also allowing members to learn if a mutual connection has expressed interest in attending.
With Event Ads, marketers can ensure that they’re getting in front of the professionals that matter most to them to drive registrations, and event organizers have clear visibility into how many LinkedIn members clicked on or saw an ad and registered for their event — giving them full visibility into the effectiveness of their campaign.
We’ve also enhanced our Events analytics to help you better understand the impact of your efforts. Powered by LinkedIn data, our new Event Analytics tool provides marketers and event organizers with aggregated insights into the reach, engagement, and firmographic makeup of event attendees, so you can more easily and effectively plan for future events.
Making Your Day-to-Day a Little Easier
At the end of the day, we hope to make your day-to-day a little easier as you strive to expand your audience and build community on our platform. This past year, LinkedIn Live streams have increased more than 400% year-over-year. To help you more easily leverage LinkedIn Live, we’re introducing Custom Streaming, which allows you to live-stream via the broadcast tools you’re most comfortable with, including Zoom, WebEx, OBS, and in the coming months, Microsoft Teams.
But, it’s not simply about creating content. We understand how important it is to measure your performance on the go. With our new Mobile Page Analytics you can see all of the visitor, follower, and content insights you get on your desktop, including both organic and boosted metrics, right from within the LinkedIn mobile app.
Whether it’s promoting an organic post on your LinkedIn Page or a LinkedIn Event with Event Ads to maximize attendance, we’re here with you on your journey to both expand your audience reach and build a community for your brand. Learn more about our organic and paid Marketing Solutions here, and join us on June 1st at 11am PST for our LinkedIn Live Event with Marketers for an introduction and demo of these new features.