Sharing an update on our plans for IDFA
March 4, 2021
Maintaining trust continues to be a top priority for platforms and organizations. We’ve always led and made decisions grounded in our values, with transparency about how data is collected and used on our platform at the core of what we do.
We’ve always kept ourselves to a higher standard by putting our members first. And we work hard daily to provide reliable and resilient solutions for our customers that evolve with the industry's requirements, while providing a trusted, quality experience for our members. One of the bigger industry shifts is Apple’s upcoming changes to Identifier for Advertising (IDFA), which companies use for tracking and ad targeting.
We want to share an update on our plans and guidance to help you prepare for these changes. We have decided to stop our iOS apps’ collection of IDFA data for now. Although this change affects the LinkedIn Audience Network (LAN), Conversion Tracking and Matched Audiences, we expect limited impact to your campaign performance, and don't foresee major changes required for your campaign set-up.
While we will regularly reevaluate our collection of IDFA, we are committed to privacy-by-design principles that deliver value to our customers and provide a trusted experience for our members. Our plan is to leverage our first-party data to help marketers reach buyer groups, which are critical for success in B2B marketing, so they can achieve better value for their campaigns across all LinkedIn placements.
We’ll update you next quarter on our progress and will share what we’ve learned along the way. If you have any questions about your LinkedIn campaigns, please visit our Help Center for recommendations on how to prepare, contact our customer support team, or get in touch with your LinkedIn representative.