Terminus Introduces New and Improved LinkedIn Marketing Solutions Integration
May 5, 2021
A few years ago, Terminus noticed that more and more B2B companies wanted to incorporate LinkedIn ads as a core pillar of their account-based marketing strategy. Go-to-market teams wanted an easy, integrated way to engage their most important accounts on LinkedIn’s trusted, professional platform, so Terminus integrated with LinkedIn ads back in 2018 to meet this need.
But now it’s 2021. Account-based marketing strategies and how teams go-to-market have significantly evolved since we first introduced the Terminus integration with LinkedIn ads. We live in a world where B2B buyers want to be reached in more personalized ways, with nothing short of incredible ad experiences. This means that B2B marketers need more tools and flexibility to identify, understand, and segment their audiences, and reach them where they are with relevant, helpful, and engaging content. This is exactly why Terminus is re-launching a next-generation integration with LinkedIn ads, with new and extended capabilities for mutual customers. And this time, it’s personal.
The new capabilities meet our mutual customers’ needs to scale account-based GTM strategies across their most important channels to successfully engage and convert modern B2B buyers: larger account lists, support for all LinkedIn ad types, and significantly improved company match rates. Specifically:
Improved Account Matching and Targeting
Customers can now target larger lists of companies with an increased list size of 10,000 accounts, creating flexibility for marketers to include LinkedIn ads into ABM campaigns of all sizes. Terminus’ new matching algorithm also means users can feel confident they’re reaching their most important accounts with significantly increased match rates between Terminus accounts and companies on LinkedIn.
Customers will soon be able to view LinkedIn ad campaigns alongside other campaigns directly in Terminus, enabling marketers to measure the impact of their ABM program results all in one place.
Support for All LinkedIn Ad Types
The new integration means mutual customers can use all LinkedIn ad formats including Sponsored Content, video ads, Lead Gen Forms, and more. This flexibility allows customers to leverage the native tools within LinkedIn Campaign Manager using Terminus Account Lists to create engaging, personalized experiences across marketing touchpoints.
We’re so excited about Terminus’ continued work with LinkedIn Marketing Solutions and improving on the capabilities B2B go-to-market teams need to first reach and then engage with the right accounts on LinkedIn’s powerful global network.
To see our new LinkedIn integration in action, register for Terminus’ webinar on May 20.
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