How to Run Successful LinkedIn Ads: A Two Week Planner
November 15, 2016
LinkedIn Sponsored Content has become a must for B2B companies looking to raise brand awareness, build professional relationships, or generate leads. Whether you’ve dabbled in Sponsored Content before or not, it’s easy to see the value of using paid ads to reach LinkedIn professionals. But what you may not know is how to create an effective Sponsored Content strategy to reach the right members at the right time with the right content.
We partnered with HubSpot to create this 2-week planner where we take you through the steps to develop a strategic, fine-tuned advertising strategy for LinkedIn. By the end of this 14-step guide, you’ll know how to more effectively engage users, build relationships, and drive higher quality leads using LinkedIn Marketing Solutions.
In the eBook, we discuss how to build an organic following on LinkedIn. It’s important to build credibility and find out what type of content resonates with your Company Page followers. Building a following doesn’t happen overnight. If you’re just starting out on Linkedin, we recommend you post updates regularly. The easiest way to grow your audience organically is to share updates that your followers can like, share, and comment on. The highest-performing companies on LinkedIn post several pieces of content each week, and some even post daily.
Read this eBook to learn how to:
- Optimize your LinkedIn Company Page
- Identify a target audience to reach the right people
- Identify the best content to post
- Build an organic following
- Create an effective editorial calendar & A/B testing strategy
- Create a bid & budget strategy to maximize return
Download How to Run Successful LinkedIn Ads: 2 Week Sponsored Content Planner to learn much more about monitoring, reporting and optimizing Sponsored Content Campaigns.