Bolster Your Campaign Performance with Messaging!

February 25, 2019

In a world where instant gratification is the norm, it is no shock that this also applies to the way we communicate with each other. People are now shifting toward communication formats like messaging, which allow them to communicate instantly in a less formal manner. Messaging also provides individuals with the ability to drive their relationships forward with 1:1 interactions that are more engaging than more traditional formats like email.  

These characteristics also make messaging an attractive and intriguing tool for businesses that are looking for new ways to reach their audiences, according to reports conducted by analyst firms such as eMarketer.

While getting started with messaging might seem like a daunting task, it doesn’t have to be. Over the course of this week, we’ll be releasing a new suite of materials to help you start with, or better leverage, messaging to hit your marketing objectives.

While messaging is an ad format that is quickly gaining popularity with marketers, you may be unsure of which platforms to leverage. Enter LinkedIn Sponsored InMail. With Sponsored InMail, you’ll be able to deliver message ad units directly to inbox of the LinkedIn members you target, providing an excellent format for marketers to develop a more tailored, individualized ad experience for your desired recipients through a unique and native channel: messaging.

Using a mobile optimized design, Sponsored InMail allow you to target your audience in an uncluttered professional environment, ensuring that they’ll see your content with real-time delivery. Also, with a new development coming this summer, Sponsored InMail on LinkedIn will become even more conversational.

If you’re already marketing with LinkedIn, you’ll know that our new Campaign Manager experience, Objective Based Advertising (OBA), recently rolled out. In the new OBA experience, Sponsored InMail is now listed under "Message Ads" in the Campaign Manager Tool. You can find “Message Ads” under the Website Visits and Lead Generation objectives.  

This entire week on the LinkedIn Marketing Blog is “Maximizing Messaging Week.” We’ll be using this week to explore the benefits of messaging ads for marketers.  

  • Tomorrow, we’re going live with a brand new case study, which will highlight a company’s use of Sponsored InMail or a lead generation campaign. 
  • On Wednesday, we’re taking a deep dive into the campaign development process in OBA and showing you how to build an Message Ad campaign from beginning to end.
  • Thursday’s blog post will teach you how to turn content you already have into a Sponsored InMail piece in 10 minutes. 
  • On Friday, we’ll close the week with our second illuminating case study.

Be sure to stay tuned to the LinkedIn Marketing Solutions Blog all week to learn more how you can incorporate Sponsored InMail into your wider marketing strategy, and to become your company’s subject matter expert on the messaging space.

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