Marketing Book Worth a Look: “The Art of Social Media”

Discover power tips for power users provided by Guy Kawasaki and Peg Fitzpatrick

January 29, 2015

Fellow marketers, it’s time to power up your e-reader for this month’s Marketing Book Worth a Look, featuring a practical guide for marketers who want to get more out of their social media efforts.

Today, we are excited to bring you The Art of Social Media: Power Tips for Power Users by Guy Kawasaki and Peg Fitzpatrick. Both Guy and Peg bring hard-won wisdom gained through years of in-the-trenches experience.

“There are only two kinds of people on social media: those who want more followers and those who are lying.” – Guy Kawasaki and Peg Fitzpatrick in The Art of Social Media

This is but one of the many frank, to-the-point observations Guy and Peg make in their new book while getting at the truth of what works (and what doesn’t) in social media. As the book's introduction states, “Guy and Peg are the social media equivalent of Jack Bauer and Chloe O’Brian in Guy’s favorite TV show, 24. Guy is Jack: kicking ass and doing whatever it takes with no regard for policies, protocols, and procedures. Peg is Chloe: Jack’s trusted friend, on a computer telling Jack where to go and what to do in order to keep the train on the tracks.”

This Month’s Recommended Reading:The Art of Social Media: Power Tips for Power Users

When we reached out to Peg for her take on the book’s value to marketers on LinkedIn, she shared:

“The Art of Social Media can help B2B marketers create a more solid LinkedIn presence and incorporate different social media platforms into their marketing. Social media platforms are too often separated and not integrated to align all their social media efforts."

Why Guy and Peg wrote The Art of Social Media

Organizations of all types and sizes are struggling with how to be more effective – and efficient – with their social media marketing. Guy and Peg wanted to help marketers, from the relative novice to the more seasoned professionals. Their book provides straightforward, practical information that marketers across industries can put to immediate use.

Why you should read it

Short answer: This book provides a ground-up approach to social media, offering over one hundred tips, tactics, and insights for the most commonly used social media platforms like LinkedIn, Google+, Facebook, Instagram, and Twitter.

Guy and Peg help readers build a foundation for success, ready their digital assets, and execute an integrated social strategy that can win followers and drive business. Throughout, you’ll encounter a peppering of fundamental social principles that can guide you along your path to social leadership success.

What you will learn

There are a plethora of opinions about when to post on social media, what content to focus on, and how to build your network. When you dig into The Art of Social Media, you’ll find best practices from these two established social media authorities who provide unique perspectives for engaging your target audience.

Some of the specific topics Guy and Peg cover:

  • How to optimize your social media profiles for success
  • Steps you can take to “Feed the Content Monster”
  • How to optimize your content for individual social media platforms
  • A rundown of the four types of “good stuff”: information, analysis, assistance & entertainment
  • What you can do to increase your number of followers and promote engagement
  • Why “resharing is caring” – and how to get your audience to distribute your content
  • The NPR model of publishing content – and how you can earn the privilege of a pledge drive

Effective social media expands the reach of your brand and deepens relationships with networks. Don't miss out on this opportunity to learn how to truly connect with your audience on an authentic level.

If you’re looking for “great stuff, no fluff,” order a copy of The Art of Social Media. Then settle in for a satisfying read that will surely enhance your social media marketing strategy in 2015.

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