Marketing Book Worth a Look: "The Big Data-Driven Business"
How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
November 24, 2014
In our "Marketing Book Worth a Look" feature last month on the LinkedIn Marketing Solutions blog, we showcased Jason Miller's new book Welcome to the Funnel, Proven Tactics to Turn Your Social and Content Marketing Up to 11, packed with tips to succeed in social and content marketing. No frills, no fluff, just useful, practical tactics, strategies and lessons from one modern marketer to another -- with a touch of rock 'n' roll flare.
For November, we wanted to build on Jason's tips by emphasizing the value of big data to fuel B2B and B2C marketing plans in 2015. For businesses that want to compete—and win—in today’s rapidly evolving data-driven world, the need to fully embrace big data is critical. That’s a fact, and that’s why Sean Callahan, Senior Manager, Content Marketing at LinkedIn teamed with Russell Glass, Head of Products at LinkedIn Marketing Solutions, to write the new book, The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits.
This Month’s Recommended Reading: The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Russell Glass & Sean Callahan
The book debuts today and is now available via Amazon, Barnes & Noble, and Books-A-Million. Published by Wiley, the book is a blueprint for B2B and B2C marketers in any industry who are ready to harness the power of big data to create a better customer experience and drive faster revenue growth.
“Big data is the most disruptive business force there is. Big data is the stuff that is really moving economic power from one group to another. Sean and Russ's book illuminates why it’s happening, how it’s happening, and how businesses can take advantage.” - Geoffrey Moore, author of Crossing the Chasm and Inside the Tornado
Why Russ & Sean wrote The Big Data-Driven Business
Short answer: to provide the all-encompassing data-driven digital marketing playbook for the modern marketer. It contains winning strategies from dozens of leading executives at customer-focused companies like ClearSlide, CSC, DocuSign, and Optimizely, to name a few. Using real-world examples from business luminaries and marketers at the top of their game, the book reveals how today’s most innovative brands use data in new and intelligent ways to find and target new prospects, enhance the customer experience, and identify untapped opportunities.
Why you should read it
Companies of any size looking to take those first steps to make their business more data-driven will find practical advice on everything from building out their technology stack to hiring analytics-savvy marketers to implementing A/B testing, and more.
What you will learn
- Learn what big data is, and how it will transform the enterprise.
- Explore why major corporations are betting their companies on marketing technology and discover case studies of big data winners and losers.
- Discover how to change privacy and security, and remodel marketing.
- Better information allows for better decisions, better targeting, and better reach.
Remaining relevant as the marketplace evolves requires a full understanding and application of big data, and The Big Data-Driven Business provides the practical guidance businesses need.
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