Marketing Book Worth a Look: The Content Code
July 8, 2015
Summertime is here, and with it comes the urge to relax with a good book – preferably on a sandy beach, listening to the waves gently lap against the shore. Or indoors with the air conditioning blasting, if that’s more your speed. Regardless of desired reading destination, you will find great value in this month’s edition of our Marketing Book Worth a Look series: The Content Code by Mark Schaefer.
Mark is the Executive Director of Schaefer Marketing Solutions, working with clients ranging from Fortune 500 companies to solo entrepreneurs. He is also in high demand as a public speaker, presenting at events worldwide. Mark also teaches marketing at Rutgers University.
If you have been searching for ways to make your content rise above the digital noise and inspire action among your audience—and let’s be honest; what marketer hasn’t at some point?—The Content Code is for you.
This Month’s Recommended Reading: The Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing, and Your Business
Each of Mark’s books seeks to answer a complex question that can’t be fully explored in a tweet or a blog post. For this book, the question is, “Why do marketers who follow content marketing and social media best practices still fail to get traction with their content?” To answer the question, Mark explored the science and psychology behind content sharing.
“We are entering an era of overwhelming information density that is going to present the greatest challenges ever for marketers,” Mark says. “The amount of information on the web is expected to increase by 500% in the next five years, a trend that affects all of us and every business of every size. As a marketing strategist, I needed to know what to do about it!”
Finding an answer to the content problem took a great deal of research and strategizing. Mark says, “I obsessed over this topic for two years and the result is a book I am very proud of. It provides an actionable framework to fight through the noise to help your business become the signal.
Why You Should Read It
The established model of content marketing is that if you make good enough content and share it in the right ways, it will be successful. According to Mark, that model is rapidly becoming obsolete. “We MUST be aware of the profound changes happening on the web and adjust,” he says. “The new era demands a focus on ignition, not just content, on trust, not just traffic, and on the elite people in your audience who are spreading and advocating your content. They are the bedrock of your business and most marketers do not know who they are.
What You Will Learn
As Mark says in the book’s introduction, “Creating great content is not the finish line. It’s the starting line.” The finish line is getting your content to resonate with an audience. It’s content ignition rather than just content publication. The Content Code teaches how to ignite your content and get it seen in the crowded digital space.
Read The Content Code to learn:
- How to develop an “ignition strategy” for your content
- Practical strategies for achieving content ignition
- How distribution, advertising, promotion, and SEO combine to give your content visibility
- What the future holds for content marketing
Mark is a true marketing strategist, and in The Content Code, he takes the current and future challenges of digital marketing head on.
Definitely add The Content Code to your summer reading list, and make sure to tell Mark which parts resonated most with you.
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