Marketing Book Worth a Look: Marketers of Tomorrow

January 27, 2018

Marketers of Tomorrow

In setting up her new book, Tyrona Heath cites this famous quote:

It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be. — Isaac Asimov

It’s the perfect way to lay groundwork for her in-depth guide to future-proofing your inbound marketing strategy so it aligns with not just the world of today, but the world of tomorrow.

Take a Look: Marketers of Tomorrow: A Step-by-Step Toolkit for Inbound Marketing, by Tyrona Heath

The problem, Heath argues, is that the incoming wave of marketers aren’t fully prepared to find footing in the shifting digital landscape that now exists.

“University students are not yet getting the education needed for success in inbound marketing,” she wrote on her Spectacled Marketer blog, adding that “we need to move quickly to meet the transformation in marketing and sales.”

Given the volume of data showing that many businesses have lagged behind when it comes to modernizing their approaches — one study found that only 46 percent were investing in digital skills and only 4 percent were aligning their training efforts with their digital strategy — it is apparent that both individuals and organizations could use some fresh perspective.

Marketers of Tomorrow packages many themes from Spectacled Marketer’s interactive online course of the same title into a 114-page book, packed with charts, stats, and practical guidance. Heath draws from her wealth of experience as a Google advertising strategist, IBM consultant, entrepreneur, LinkedIn marketer, and more.

Among the topics covered in this step-by-step roadmap to inbound marketing success:

  • Why defining your target persona should be your first priority
  • How to set SMART goals and deliver on them
  • Which performance metrics you should track and measure
  • How to maximize the business value of your website
  • Why you should leverage “oldie but goodie” blog posts with lasting lead gen power
  • What new systems and automation mean in the current inbound marketing environment

All the information is delivered in a conversational, relatable manner as Heath skips the pointless jargon and incorporates insights from her own professional path to help marketers bypass common hurdles and skip straight to the growth stage.

If you’re in the marketing business for the long haul, it is imperative to cultivate a comprehensive grasp of inbound principles. Whether you’re familiarizing yourself with these concepts for the first time, or brushing up to ensure you’re anticipating the inevitable change ahead, Marketers of Tomorrow is worth a look.

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