The LinkedIn Guide for Connected Schools: Live Webcast
November 29, 2017
In higher education, it may feel like institutional silos are a fact of life. Marketing departments focus intently on driving awareness and enrollment, while career services and alumni departments work hard to improve career outcomes and alumni engagement. How often do these teams work together to share data, best practices, and marketing messages?
There is a tremendous opportunity to use the LinkedIn platform to reach key university audiences, learn about your students and alumni, and promote your school as a thought leader.
Join me on December 6th at 12p ET / 9a PT, as we host a live webcast, The LinkedIn Guide for Connected Schools. This event is designed for all higher education staff to learn how they can get the most out of LinkedIn to engage their key audiences and accomplish their university’s goals.
I will be joined by two industry experts from Cornell University, SC Johnson College of Business, Sandra Paniccia, Executive Director, Integrated Marketing and Cynthia Saunders-Cheatham, Executive Director, Career Management Center, as we take a deep dive into LinkedIn’s vision for connected schools and learn:
- How LinkedIn media, tools, and insights can be leveraged across a variety of university departments
- Best practices for using organic and paid media on LinkedIn to engage all of your core audiences
- Opportunities for using LinkedIn data to better understand your students and alumni
- How Cornell University is utilizing LinkedIn Premium Subscriptions to improve outcomes for students
Register now. Be the hero of your department and learn how you can find common ground between internal groups to accomplish shared goals.