How LinkedIn Helped BlackRock Push Content Marketing Boundaries
December 14, 2016
Powerful Content Can Influence Decisions
Sophisticated investors are an experienced and knowledgeable target audience who need persuasive content that will help inform their decisions.
The challenge for asset management firms is to ensure powerful messaging resonates but how is this possible when a wealth of content already exists in the marketplace and competitors are continuously shifting their consideration levels?
Our latest case study The Power of Influence illustrates how LinkedIn Marketing Solutions: Financial Services helped BlackRock develop and deliver an intelligent, highly targeted marketing strategy which pushed content marketing boundaries.
The partnership set out to achieve a clear set of goals for BlackRock:
- Deepen brand awareness
- Interact more closely with clients
- Influence client consideration and engagement levels
The inherent targeting ability of LinkedIn’s tools helped BlackRock deliver intelligent, thought leadership content which:
- Attracted 222k followers
- Scored engagement rates 4 times higher than industry benchmarks
- Provided 1.25 times in added value earned inventory
- Outperformed competitors consistently
- Outranked Forbes, Time and Harvard Business Review on LinkedIn Pulse
Download The Power of Influence now to discover the tools and strategies that helped BlackRock deliver a highly targeted campaign with powerful content in a unique way. Learn more about how LinkedIn Marketing Solutions: Financial Services can help your organization rethink its customer journeys.