How LinkedIn’s Unique Triangulation of Trust Can Help Healthcare Companies Face Up to Key Challenges
August 2, 2017
The healthcare industry is undergoing significant changes. Political issues, rising prices and increased competition have created an environment high on volatility and low on trust.
Our latest eBook Rethink the Client Journey: Healthcare examines how healthcare can learn from other verticals in creating trusted customer journeys for B2B and B2C audiences. Partnering with LinkedIn Marketing Solutions: Healthcare Services, can help deliver clear objectives:
- Further expand reach and market share through thought leadership content
- Position your brand where the decision-makers are active
- Deliver a customer-focused online model
LinkedIn’s placement solutions and targeting capabilities can boost your custom content, making it work harder:
- LinkedIn members are 59% more likely to purchase health insurance online than the average internet user
- 90% of consumers find custom content useful
- 82% of consumers feel more positive about a company after reading custom content
- 61% of consumers say they feel better about, and are more likely to buy from, acompany that delivers custom content
(Source: LinkedIn Internal Data, June 2017)
Download Rethink the Client Journey: Healthcare now to learn the strategy and solutions proven in other verticals to deliver increased reach and higher brand awareness levels. Discover how LinkedIn Marketing Solutions: Healthcare Services can help your organization rethink its customer journeys.