Inside Business Innovation with 3 Thriving Entrepreneurs

September 30, 2017

Jill Schlesinger

How can businesses identify and amplify innovation to remain one step ahead and drive their success? This is the theme explored in our latest video series, “The Innovator’s Journey,” sponsored by American Express.

Here, LinkedIn Influencer Jill Schlesinger, who is host of the Better Off podcast, sits down with three business innovators to take an intimate look at what it takes to succeed.

  • Launched in 2015, footwear brand Margaux offers women a range of made-to-measure, luxury footwear that is always the right fit, thanks to its novel home measurement kits. The entire collection is handmade in family-owned factories in Spain and New York and is sold exclusively through their online, flagship studio and seasonal pop-up stores. In the interview, co-founders Sarah Pierson and Alexa Buckley discuss how fine tuning these measurement kits so they are easier for customers to use has allowed them to fool-proof their custom ordering process.
  • Speed of service is at the heart of any service industry business, especially for high turn-over food outlets located in high-rent city center locations. Leo Kremer, Co-CEO of taqueria Dos Toros (a Mexican restaurant specializing in Bay-area style burritos), explains how creating a double-line serving area surprisingly led to business increasing threefold. Furthermore, their drive to launch a San Francisco-style taqueria in NYC has been so successful they are now preparing to expand the concept into other metro areas.
  • Stowaway Cosmetics Co-founder Julie Fredrickson talks about how she identified a need in the cosmetics industry and how she challenged established views head on. Dealing with the issue of product expiration, she says, is now a core part of their design philosophy. This has lead the company to create products that aim to save money, time and purse-space.

You’ll also hear firsthand about what an ‘ah-ha’ moment looks like, the importance of learning from mistakes – quickly – and where these entrepreneurs plan to take their businesses next. Take a look:

"The Innovator's Journey"

To keep pace with the latest innovations in marketing, subscribe to the LinkedIn Marketing blog today. 

Topics