Why Healthcare Companies Should Celebrate National Nurses Week
April 15, 2021
To celebrate nurses’ superhuman efforts in providing around-the-clock care for people affected by COVID-19, it’s more important than ever to recognize and appreciate them as the healthcare heroes they truly are during National Nurses Week, which runs May 6 through May 12.
The weeklong celebration, which ends on what would have been Florence Nightingale’s 201st birthday, was created by the American Nurses Association (ANA) in 1994 to honor nurses’ commitment to public service and the vital role they play in healthcare every day. Nightingale, lauded as the founder of modern nursing, improved the unsanitary conditions at a British hospital during the Crimean War in the 1850s, reducing the death count by two-thirds. Her writings sparked worldwide healthcare reform, and she inspired generations of women to join the healthcare profession.
Today, nurses work at the intersection of every specialty area, influence all aspects of patient care and uniquely understand the caregiver, patient and doctor points of view. Nurses are transforming the healthcare industry, providing key input on medical policy decisions for their employers and actively contributing to social and political causes that advance their field. As we move into a more digitized world and healthcare continues to evolve, their unique set of skills and role is more critical than ever. To recognize nurses’ vast contributions and impact, the American Nurse Association named 2020-2021 the year of the nurse.
LinkedIn is an ideal environment to celebrate nurses, because it’s one of our most active and engaged healthcare audiences, with more than 570,000 members using the platform for a number of purposes. Nurses come to LinkedIn to learn about the latest medical innovations, health conditions and specialty medical areas, hear from their employers and leaders in their industry, apply to jobs, network with colleagues and share their day-to-day experiences. Over the last year, we’ve seen a 32% uptick in engagement from this specialized audience, who work at a range of companies: hospitals and medical practices, alternative medicine, mental healthcare, pharmaceuticals, health and wellness, and at medical device companies.
One week is certainly not enough time to share gratitude for all that nurses do, but offering your support goes a long way, and it won’t go unnoticed on LinkedIn. Here are a few thought starters to get involved during Nurses Week.
If You Employ Nurses, Celebrate Them and Share Their Stories
These posts from HCA Healthcare, Maimonides Medical Care, and Brigham and Women’s Hospital show gratitude for their frontline employees.
Shed Light On All the Good They Do
Whether your brand is in the healthcare industry or not, say thank you for their tireless dedication to keeping us healthy. Here are a few posts from McDonald’s, Anthem and Bridge Personnel Services from last year.
Let’s rally support for Nurses Week by using these hashtags: #healthcareheroes, #nursesweek and #yearofthenurse. Check out LinkedIn’s Healthcare Hub to learn more about how to stand out on the platform and look out for upcoming events to celebrate Nurses in 2021.
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