It’s a Marketing Showdown! B2B Marketers Go Head to Head with Tech Marketers [Infographic]

December 17, 2015

From savvy content creation and quality lead generation to accurately deploying and measuring success on all channels, B2B and technology marketers must bring a wide variety of sharp skills into the “ring” every single day. But what winning moves do they have in their corner? This is an important question, given that technology purchase decisions often pose unique challenges for buyers — and, therefore, require laser-sharp targeting and one-of-a-kind content.

Business professionals in all types of industries strive to improve their strategy and invest more into marketing efforts, but who’s already well on their way to being ahead of the competition? Tech marketers. So…how do your marketing skills match up? Think you can bob and weave with the best of ‘em?

Check out our Marketing Showdown infographic to see what happens when tech marketers put on their boxing gloves and face off with their B2B peers - and how each can pack quite the marketing punch!

Is your tech brand among the top 50 knockouts? Find out in The Content Marketing 50: High Tech Edition infographic.