Are You in the Game with your Hardware Buyers and Influencers?

January 28, 2016

Tech Marketing

You may know the key players, but are you set up for victory when it comes to maneuvering today’s hardware purchase journey? Between just 1 in 5 tech buyers considering new vendors  and buying cycles lasting upwards of 18 months, reaching your customer’s shortlist can be as complex as a fully set chessboard.

What if you could actually anticipate your buyer’s next move and delight them with informative content as the move through each stage of the customer journey? What if you had data-driven tips and tricks to help you on your way to exceed expectations and reign as king?

Ask and you shall receive. Our latest infographic, Are You in the Game with Your Hardware Buyers and Influencers, rounds up LinkedIn’s recent tech buying findings specifically for hardware purchases. Scroll our infographic for actionable insights on:

  • Specific recommendations for the right time to showcase thought-leadership and subject matter expertise

  • The buying personas most actively involved during each hardware purchase stage — hint, they change!

  • The importance of white papers and events to your hardware customer’s unique content engagement needs

Now the onus is on you, chivalrous tech marketer, to be your hardware buyer’s knight in shining armor. Charge ahead and triumph!

Tech marketing is more complicated than ever, and it’s time to embrace the challenge or fall behind. Stay ahead of the pack with Beneath the Surface: Taking a Deeper Look at Today’s Empowered Tech Buying Process.

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