A Marketer’s Roadmap to Engaging Software Buyers

August 29, 2019

A Marketer’s Roadmap to Engaging Software Buyers

The software buying ecosystem continues to grow and diversify, encompassing a more robust committee that makes decisions with the help of resources that extend far outside company walls. Software buying is not done in a silo — access to input, peer perspective and expert information is endless and expansive.

Product reputation is the beacon that attracts new buyers, who operate in a community of peers, moving between B2B reviews, online forums, your website and social platforms to uncover the authentic experience of a solution and what it means to work with a vendor.

Explore our shareable infographic offering fast stats benchmarking each phase of a software purchasing journey. Our hope is to help your marketing plans stack up for success within today’s buying reality.


Looking for the full, behind the scenes look at the software buying process? View our latest Enlightened Tech Buyer research. There you’ll find prescriptive information about what these buyers are looking for and how you can cut through the noise and deliver true value.