[New Checklist] LinkedIn's Secret Sauce to Creating Big Rock Content

August 19, 2015


70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%). [i] But volume is not the answer. The solution lies in not producing more content, but instead producing more relevant content.

Not More Content, More Relevant Content

So how do you rise above the noise and ensure your content is as effective as possible? To help you on your way, we've compiled a quick set of checklists being used by leading content marketers around the globe (including LinkedIn Marketing Solutions) to create content that drives awareness, leads, engagement and ultimately revenue. Hit the content marketing high notes with our newest pocket guide, Playing the Big Rock Power Chords.

Get the Checklist for access to:

  • 8 Steps to Creating your First Big Rock

If you're looking for the right conversation to own, here's your framework. Uncover the secret sauce for doing more with less.

  • 9 Ways to Promote your Content

Launch your Big Rock with a bang. Don't miss any opportunities to ensure your content is everywhere your audience is.

  • 6 Success Metrics to Be Mindful Of

Throw your vanity metrics out the window and focus on what truly helps you reach strategic content marketing goals. (Spoiler alert: Engagement is the true sign of relevance.)

Ready to compose your greatest hit? Download Playing the Big Rock Power Chords to get started.


[i] Content Marketing Institute: B2B Content Marketing: 2015 Benchmarks, Budgets, and Trends - North America