New for 2015: The Enhanced Sophisticated Marketer’s Guide to LinkedIn

Everything you need to know about marketing on LinkedIn, in one guide

February 23, 2015

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Last year, we published The Sophisticated Marketer’s Guide to LinkedIn to provide marketers with the definitive resource for getting maximum value from the world’s largest professional network, both for themselves and the companies they represent.

Today, we are pleased to introduce an upgrade to this comprehensive, strategic guide – an enhanced version packed with even more goodness to help marketers increase brand awareness, generate and nurture high quality leads, and ultimately drive revenue with LinkedIn.

The Definitive Guide for Marketing on LinkedIn – With More B2B Goodness

Our newest version of The Sophisticated Marketer’s Guide to LinkedIn is your one-stop shop for the insights and tactical know-how needed to conquer your marketing objectives. It highlights our recently expanded LinkedIn Marketing Solutions Product Portfolio, featuring a full-funnel, end-to-end product suite designed to help marketers reach, nurture and acquire professional customers on and off the LinkedIn platform. 

Check out the guide for interviews from leading marketers and up-to-date, actionable information on using the LinkedIn platform for high-yield marketing wins at every stage of the funnel. By downloading the new Sophisticated Marketer’s Guide to LinkedIn, you will:

  • Gain perspective on today’s buyer-seller relationship and learn how to attract the right people to your brand at the right time
  • Learn how to increase the reach of your content marketing with relevant, targeted messaging on LinkedIn
  • Explore lead nurturing opportunities with the LinkedIn Lead Accelerator, a tool for segmenting audiences and tailoring messages
  • Discover the role Company Pages, Showcase Pages, Sponsored Updates, LinkedIn Groups, and SlideShare can play in advancing your marketing initiatives

For ready-to-use takeaways that can help you transform your LinkedIn marketing activities into results, grab your free copy of the all new Sophisticated Marketer’s Guide to LinkedIn today.

Are you ready to get started with LinkedIn marketing right away? We’re here, ready to help.