New Research On Social Media And SMBs To Be Revealed On 2/13

February 5, 2014

Widely considered the engine of economic growth and job creation, small and medium sized businesses (SMBs) will play a significant role in rebuilding the global economy – and SMBs are optimistic about their success in 2014. Eight in 10 think 2014 will be better than last year, and 41% say increasing marketing and brand presence is their top business priority. Social media will be critical to their success in accomplishing that.

That’s why LinkedIn commissioned TNS to conduct research to help marketers and financial service professionals understand how and why SMBs use social media to grow their business and learn about financial products.

This new research will look at how SMBs use social media for different facets of their business, from marketing and driving new customers to learning and gathering business insights. And how SMBs use social media specifically to make decisions about financial services – highlighting the opportunities where financial institutions can develop a presence earlier in the purchase process and influence buying decisions.

If you’re a marketer or financial services professional looking to understand how you can better engage with SMBs on social media, don’t miss out. Register today to view the live stream of the full event, or check back here on Feb. 13 for more info on the research.


Get the full Finance Connect agenda here.