Now Leaving Lead Purgatory. Next Stop…
August 8, 2015
Lead purgatory is getting emptier by the day. That's the good news. But there are still too many B2B marketers calling lead purgatory home, and that needs to change. It will change. There are too many opportunities to engage, too much data that informs.
So what is lead purgatory, exactly? To give you a better idea, here are a few conversational snippets you're likely to overhear while visiting lead purgatory (which is hot this time of year):
- "We've got all these people coming to our site but we don't know who they are because almost all of them leave without providing contact information."
- "Sure, we capture some email addresses, but nobody seems to be opening our emails let alone clicking through to our landing page."
- "We've gathered a massive list of contacts but it's a hot mess. We don't know who is interested in what, how interested they are, or where they are in the buying cycle."
- "We're identifying people who are ready to buy now, but the sales team can't engage them. It seems the prospects have already narrowed down their list of vendors."
Next Stop...Lead Nurturing Nirvana
Creating your lead purgatory escape plan has never been easier. Modern B2B marketers are getting to lead nurturing nirvana by adopting a full funnel approach. This approach involves reaching prospects early in their decision-making journey, and nurturing them with compelling content that pulls them closer to your brand throughout the buying cycle.
The LinkedIn platform has proven to be a great ally for B2B marketers who are looking to escape lead purgatory. Using LinkedIn, B2B marketers can reach the right buyers early and continue to engage them with the right content, at the right time. Along the way, full funnel analytics provide advanced reporting that allows you to measure the impact of your marketing programs at every stage in the funnel, leading to continual optimization.
Click through the SlideShare presentation below to learn how you can use the LinkedIn platform to reach the right people, nurture them through the funnel with personalized content, and ultimately, acquire new customers.
Don't leave your leads in limbo. Discover how to earn attention and create mutually beneficial consumer experiences that matter by downloading your copy of Attention Is Currency.