Publishing with a Purpose: Content Marketing on LinkedIn

February 25, 2014

Are you using LinkedIn as part of your content marketing strategy? You absolutely should be. In fact, according to a recent survey, LinkedIn is the only platform the majority of B2B marketers consider to be effective for content marketing. As the world’s largest professional network, LinkedIn is a powerful publishing platform. We help marketers directly engage LinkedIn members with content and experiences that are professionally relevant.

Think of it as “publishing with a purpose.” On LinkedIn, you have the opportunity to build relationships with your targets by using accurate targeting to share relevant content.

LinkedIn provides the following solutions for delivering content to our members:

  • Company Pages, Showcase Pages, Follow Company Ads, and Company Updates
  • Sponsored Updates
  • SlideShare
  • Content Ads
  • LinkedIn Groups

By delivering useful and engaging content, you’ll foster engagement and help your message spread faster. Check out this SlideShare deck below to explore how you can begin publishing with a purpose using LinkedIn.

LinkedIn Marketing Solutions offer bountiful opportunities for getting your content in front of the right audience at the right time. Download the Sophisticated Marketer's Guide to LinkedIn to learn more.