Popular posts

  • Funny Marketing

    Makes Me Laugh: Funny B2B Marketing Campaigns We Can Learn From

    October 16, 2017

    Not every brand can or should generate knee-slapping reactions from its audience. Humor comes in many forms, and the difference maker in a winning B2B marketing campaign can be a tiny grin, a wry smile, or even one of those quick nasal exhales, whatever they’re called. In other words, B2B marketers don’t need to be Jerry Seinfeld to amuse an audience. That said,...

  • LinkedIn 7 Trends in B2B Marketing

    The True Value of Thought Leadership

    October 18, 2017

    Earlier this month, we launched our 7 Trends in B2B Marketing eBook, which features seven sequential and interrelated trends observed through first-hand research, third-party studies, and broader observations from the business field. Our first trend is around the “true value” of thought leadership, and the key phrase here is “true value.’’ Thought leadership may...

  • Content Insights Quarterly

    What Freelancers and Other Professionals Are Reading on LinkedIn

    November 15, 2017

    Here’s the third edition of the LinkedIn Content Insights Quarterly. This report uses LinkedIn data to examine what kinds of content LinkedIn members are engaging with on the platform, including the kinds of articles a particular audience is acting with.   This quarter, we took a look at the articles and topics that caught the eye of freelancers. The number of...

  • LinkedIn Doubles Down on Lead Gen to Drive Even More ROI...

    November 14, 2017

    Editor's Note: This post was co-authored by Vasudha Mithal Earlier this year, we launched LinkedIn Lead Gen Forms for Sponsored...

  • Pathfinders of Trust

    Pathfinders of Trust

    November 2, 2017

    As part of our Pathfinders of Trust video series, Frank Cooper spoke to us about his belief that for brands to be successful they need...

  • Education Connect

    5 Ways Marketers are Driving Change to Meet Their...

    October 19, 2017

    This week hundreds of the most savvy higher education marketers gathered in New York city to share trends, success stories and key...