Popular posts

  • Building an Editorial Calendar

    Content Marketing: 6 Steps to Building Your Editorial Calendar

    March 9, 2017

    I've seen content marketers in a state of paralysis, overwhelmed with the responsibility to create a constant stream of quality content. I get it. It's daunting to even get started because it’s not just about churning out blog posts, either; part of content creation is fitting each piece into an overall strategy.  In the last B2B Content Marketing benchmarks,...

  • The Sophisticated Marketer's Guide to LinkedIn: 2017 Edition

    February 8, 2017

    For the last three years, The Sophisticated Marketer’s Guide to LinkedIn has been the definitive guide to growing businesses and building brands on our platform. We launched it in January 2014 to answer the questions that we kept hearing marketers ask: how to advertise on LinkedIn, how to sponsor content on LinkedIn and build an effective content strategy...

  • LinkedIn Content Marketing Tactical Plan

    New for 2017: Your LinkedIn Content Marketing Tactical Plan

    March 6, 2017

    79% of B2B marketers believe that social media is an effective marketing channel. But while people spend time on other social channels, they’re investing time on the most powerful platform for B2B and high consideration B2C marketers: LinkedIn. Furthermore, 80% of B2B marketing leads from social media come through LinkedIn. 92% of B2B marketers use the platform...

  • How to be a better presenter – by the Jedi Master of TED...

    March 20, 2017

    Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA Blog.  The great thing about hosting a B2B...

  • Picking a Champion with LinkedIn Data

    Picking a Champion with LinkedIn Data

    March 23, 2017

    The Madness is officially in full swing! Busted brackets, broken hearts, and big dreams of cutting down the net — what’s not to love?...

  • 5 Testing Ideas from the LinkedIn Marketing Vault

    Introducing: Five A/B Testing Ideas from the LinkedIn...

    March 14, 2017

    For marketers, the launch of a campaign is just the beginning. Once we go live, the real work starts: testing multiple variants,...