Popular posts

  • LinkedIn Matched Audiences

    Introducing LinkedIn Matched Audiences

    April 24, 2017

    For today’s marketer, ROI means everything. They are constantly on the hook to drive business results by engaging the right audiences at the right stage throughout the entire customer lifecycle. That’s why we’re excited to announce this week’s launch of Matched Audiences, a set of targeting capabilities that gives you the unique ability to combine LinkedIn’s...

  • 10 Books Every B2B Marketing Strategist Should Read

    May 1, 2017

    It’s cliché to say that our jobs as B2B marketers is redefined at every turn, but I get why people say it. Change is constant, and it’s not always easy to discern a “best practice” from one marketer’s opinion. Or whether an “essential tactic” is really a shiny object that’s destined to distract. Sometimes you just need some sound, in-depth guidance. That’s...

  • LinkedIn Lead Gen Forms

    Introducing LinkedIn Lead Gen Forms: An easy way to collect quality leads for your business

    April 4, 2017

    For many marketers, collecting quality leads is hard. On mobile, it’s even harder. That’s because most people don’t want to complete a form on a brand’s mobile website to access a piece of content. Just think -- when was the last time you got excited to fill out a form on your phone? Today, we’re excited to launch LinkedIn Lead Gen Forms, a new solution that...

  • How to Unleash LinkedIn’s Audience Targeting Capabilities [...

    May 3, 2017

    With a professional network of more than 500 million members, it’s easy to find your ideal audience on LinkedIn. Our members share...

  • 27 Quotes That Defined Marketo’s 2017 Marketing Nation...

    April 30, 2017

    At Marketo’s 2017 Marketing Nation Summit, which took place April 23-26 in San Francisco, there were more than 100 sessions and 6,000...

  • Marketo's Marketing Nation Summit

    Courage & Consistency: 5 Takeaways from Marketo's ...

    April 26, 2017

    This week, 6,000 marketers from around the globe are gathered together at Marketo’s Marketing Nation Summit in downtown San Francisco...