Popular posts

  • Marketers of Tomorrow

    Marketing Book Worth a Look: Marketers of Tomorrow

    January 27, 2018

    In setting up her new book, Tyrona Heath cites this famous quote: It is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be. — Isaac Asimov It’s the perfect way to lay groundwork for her in-depth...

  • Marketing sitting down with Employer Branding counterparts to discuss a partnership

    4 Tips for Forming a Partnership with Your Employer Branding Counterparts

    February 3, 2018

    The connection between a company's consumer brand (the brand a business puts forward to potential customers) and employer brand (the brand it puts forward to potential employees) is growing rapidly. Research indicates that 81% of executives anticipate a strong connection between the two brands by 2020, according to the Universum 2020 Outlook: The State of...

  • LinkedIn B2B Video

    The Time is Now: Why B2B Video Can’t Wait

    January 22, 2018

    Buffering… buffering… buffering…. Remember when this used to be a routine frustration while watching video online? Luckily, the dreaded starts and stops have faded in the age of speedier internet and cellular data, not to mention improved streaming functionality. For the most part, web users no longer wait for their video content, and as such, their appetite for...

  • LinkedIn Video

    How to Make a Quick and Easy Professional Video for LinkedIn

    January 25, 2018

    Editor's Note: The post originally appeared on the LinkedIn Sales and Marketing Solutions EMEA blog. I get this question every day, so...

  • Teamwork on raft

    Why the Top Elevate Users in the World Are Compelled to Post

    February 26, 2018

    With any new company-wide initiative, gaining collective buy-in tends to be the biggest barrier. This can certainly be true of...

  • Management Consulting Services eBook

    In A Marketplace Crowded With Thought Leadership, Make Sure...

    February 28, 2018

    Today’s management consulting services CMOs are under pressure to create content - particularly thought leadership content - that...