Popular posts

  • Silver Trophies

    Our 5 Favorite B2B Marketing Campaigns of 2016

    January 4, 2017

    2017 may be the year people stop being surprised by cool B2B marketing. It’s true that just a few years ago the industry despaired at never getting to have any fun like B2C marketers. We had to be “professional,” which we generally interpreted as “safe,” or “staid,” or just plain boring. Fortunately, a few brave early adopters started making content that was...

  • LinkedIn Sponsored Content on the HubSpot Platform

    5 Things HubSpot Learned after a Year with LinkedIn Ads [SlideShare]

    December 7, 2016

    “When we first integrated LinkedIn ads into HubSpot, we weren’t sure what to expect,” admitted HubSpot’s Marcus Andrews in a post explaining what HubSpot learned after a year with LinkedIn advertising. Here at LinkedIn, we had a pretty good idea of what to expect. Still, even with our abundance of proof that B2B marketing on LinkedIn works, we were excited to...

  • The Most Famous Reindeer of All Originated as a Piece of Content Marketing

    December 19, 2016

    Yes, Virginia, “Rudolph the Red-Nosed Reindeer” — the song, the holiday special, and all that goes with them — originally began as a piece of content marketing. Seriously. Here’s the story. Montgomery Ward, a Chicago-based department store, used to give away coloring books as a Christmas promotion. The company believed it could save money by creating its own...

  • Marketing Lessons from 2016

    5 Influential Marketers Share Top Lessons Learned in 2016

    December 20, 2016

    At the end of every year, we have the curious habit of morphing into some sort of digital sooth sayer, making rampant predictions...

  • Holiday Gift Ideas for Millennial Marketers

    What Do Millennial Marketers Want for the Holidays? [Video]

    December 22, 2016

    Holiday shopping has its peaks and valleys to be sure. One day you’re feeling the high of finding that perfect gift, the one you just...

  • The ABCs of ABM

    The ABCs of ABM: Your Account Based Marketing Primer

    December 8, 2016

    Once upon a time, there was a very effective marketing tactic called account-based marketing (ABM). Instead of broadcasting a message...