Popular posts

  • How to Measure Marketing Impact on LinkedIn, the LinkedIn Way

    October 30, 2017

    Albert Einstein is credited with having said “The very definition of insanity is doing the same thing over and over while expecting different results.” If the tactics a marketing team uses aren’t bringing in new customers and driving sales, the time is ripe to consider other tactics. But how will you know if the new tactics are helping your company gain ground,...

  • Scream

    Top Marketers Talk about Their Scariest Professional Moment

    October 31, 2017

    Everyone is afraid of something -- from clowns to heights to things that go bump in the night. Around this time of year, we tend to reflect on what scares us, and doing so can be a genuinely productive exercise, leading to personal growth and learning. As Bertrand Russell once said, “To conquer fear is the beginning of wisdom.” In this spirit, we reached out to...

  • Future of B2B Marketing

    LinkedIn Presents the Future: B2B Marketing Edition

    December 10, 2017

    Editor’s Note: “LinkedIn Presents the Future: B2B Marketing Edition” is the third video in our LinkedIn Presents the future series; the previous videos can be viewed here and here. In the not so distant past, B2B marketing consisted of print ads, direct mail, and trade shows. Maybe, if you were IBM and Xerox, you could budget some TV spots. Now the Internet has...

  • LinkedIn Website Demographics

    LinkedIn Website Demographics: How to Create Audiences to...

    October 23, 2017

    Marketers can use LinkedIn to define, segment, and reach audiences at a granular level that isn’t possible with any other platform....

  • LinkedIn Lead Gen Forms

    How to Use LinkedIn Lead Gen Forms

    October 25, 2017

    To bridge the gap between the marketer’s need for quality lead data and our members’ ease of access to content, we created LinkedIn...

  • In Conversation with Tanya Phull

    In Conversation with Tanya Phull

    November 9, 2017

    Marketing, when done well, can produce amazing results for an organisation, but can it also find a cure for cancer? In this...