Popular posts

  • Pushing the Boundaries of B2B Content Marketing: Introducing ‘The Marketing Genie’

    May 2, 2017

    If you’ve been to any marketing conference in the past year, you have no doubt been encouraged to embrace “storytelling” in your content marketing. At its most effective, this concept of storytelling puts your customers at the heart of the tale, empathizes with their problems, and ultimately provides a solution — ideally one that involves your product or...

  • CMO’s Corner: How to Win Your Audience’s Favor in the Engagement Economy

    April 27, 2017

    Marketo’s 2017 Marketing Nation Summit came to a close yesterday. During the three-day long event, some of the industry’s most influential voices descended upon San Francisco to network and share best practices around digital transformation, brand-building and more. This year’s theme focused on the realities that marketers face in the engagement economy, a space...

  • LinkedIn Now Has 500 Million Members: Here’s What That Means for Marketers

    LinkedIn Now Has 500 Million Members: Here’s What That Means for Marketers

    April 25, 2017

    When Reid Hoffman, Allen Blue, Konstantin Guericke, Eric Ly and Jean-Luc Vaillant launched LinkedIn in 2003, they had a solid business plan. But they couldn’t possibly have guessed they’d go from 4,500 members after the first month to nearly 500 million in 2017. In the midst of that growth, LinkedIn’s founders and employees have never lost sight of the company’s...

  • Listen to Your Mother

    May 14, 2017

    Listen to your mother: That’s good advice (especially on Mother’s Day). Mothers are full of wisdom, and the more mothers and the more...

  • How LinkedIn Elevate Increases Your Content Reach and...

    May 4, 2017

    On one hand, social media has been a great boon for marketers. It’s never been easier to reach out and have a conversation with our...

  • Is Your B2B Content a Killer Experience, or an...

    May 8, 2017

    This guest post was contributed by Brody Dorland, the co-founder of Kansas City-based DivvyHQ, a cloud-based content planning and...