Popular posts

  • The Hipster’s Guide to ROI

    The Hipster’s Guide to ROI [Infographic]

    June 19, 2017

    It’s just some obscure marketing ROI term you’ve probably never heard of. In this case, the stereotypical hipster lingo fits. Many of the buzzwords and acronyms in the world of proving return on investment in marketing are rather obscure, and there is a good chance you are unfamiliar with at least some of them. This can make navigating an ROI report a baffling...

  • Girl working at Cafe

    How to Use LinkedIn Matched Audiences

    June 5, 2017

    Editor's Note: This post originally appeared as a contribution on Social Media Examiner. Wondering how to retarget your website visitors on LinkedIn? Want to use LinkedIn ads to reach your non-responsive email contacts? LinkedIn Matched Audiences lets you deliver marketing messages based on website retargeting, account targeting, and email contact targeting. In...

  • LinkedIn Sophisticated Marketer's Sessions

    What Motivates LinkedIn Members to Engage With Your Content?

    June 8, 2017

    Creating content doesn’t guarantee results. Content marketing results happen when the right content meets the right audience. To ensure your content eventually finds its ideal audience, and gets a fair shot at delivering results, you’ll want a distribution strategy for each piece of content you create. That's why we introduced a new series of resources:...

  • LinkedIn Company Pages Playbook Cover

    Introducing the LinkedIn Company Pages Playbook

    June 21, 2017

    Once upon a time, if we wanted to research a company, we’d haul out the yellow pages and flip through its endless listings to find the...

  • 10 Books Every B2B Marketing Strategist Should Read

    May 1, 2017

    It’s cliché to say that our jobs as B2B marketers is redefined at every turn, but I get why people say it. Change is constant, and it’...

  • LinkedIn Targeting Cheat Sheets

    Get a Better Grade with LinkedIn Targeting Cheat Sheets

    June 15, 2017

    Most digital marketers can recall a time when their targeting strategy was about as good as throwing darts in the dark. Even when you...