Making the Case for B2B Marketing on LinkedIn [Infographic]

September 18, 2018

B2B Marketing on LinkedIn

Most savvy marketers recognize that LinkedIn is an integral component of any B2B strategy. Hosting a massive business-oriented audience, and offering a bevy of methods to filter and reach your most valuable prospects in the right context, this platform is ideal for the modern sophisticated marketing approach.

But if you’re still unsure, or you need to convince your boss the investment is worthwhile, we’ve put together an infographic summarizing the case for B2B marketing on LinkedIn. You can scroll down and find our data-packed visual below, but first we’ll highlight some of the most compelling evidence.

Why LinkedIn for B2B Marketing?

Half a billion professionals in one place (including 61 million senior-level influencers and 41 million decision makers), seeking out helpful content and categorized by location, industry, job function, and more: This setting creates an excellent ecosystem for brands to educate and engage with potential customers.

The numbers speak for themselves:

  • 59% of marketers generate B2B leads on LinkedIn, compared to 26% on other social platforms.
  • 78% of B2B marketers rate LinkedIn the most effective social media platform at helping their organization achieve specific objectives.
  • 9 out of 10 customers reduced their cost per lead with LinkedIn Lead Gen Forms.
  • 45% of all social media traffic to a company’s homepage comes from LinkedIn.

For brand awareness, qualified lead generation, and bottom-line revenue impact, LinkedIn is tough to beat. Marketing campaigns deliver on the metrics that matter.

Find more stats, plus results and testimonials from real LinkedIn clients like IR, Netbrain, and KLM, in the infographic below:  

Stay up to speed on the most effective ways to reach your B2B audience on LinkedIn here.