The Proof Is in the ROI (Video)
How Marketers Are Generating Revenue with LinkedIn Advertising
April 23, 2017
ProofWeek is drawing to a close. But what’s not ending is the fact that marketers are realizing powerful ROI on the LinkedIn platform.
In this short video, two marketers — Barrett Louie of Kenna Security and Masha Finkelstein of BetterWorks — describe how they’re reaching their target audiences and generating strong ROI with LinkedIn Advertising.
With its advertising, Kenna’s Louie targets chief information security officers, security architects, and every information security title in between. Louie says the targeting on LinkedIn is extremely effective. “LinkedIn is awesome for us, because it takes us away from the traditional spray-and-pray marketing,” he says.
The combination of targeting and the right message has led to effective marketing on LinkedIn. “One of the most successful campaigns by far we’ve seen had above 10X ROI,” Louie says. “It has to do not only with the offer but the targeting.”
Finkelstein at BetterWorks has seen similar results, while targeting its audience of Fortune 1000 accounts and HR directors at mid-market companies. In addition to tracking marketing qualified and sales qualified leads, BetterWorks also gauges marketing’s impact on revenue.
“Bottom line is what matters the most, of course, so definitely we check revenue generated and the ROI of every single campaign — and pipeline as well,” Finkelstein says.
LinkedIn has performed particular well over the past two years, delivering 328 percent ROI. “Which is pretty amazing,” she says.
Learn more about how you can exceed your marketing goals on LinkedIn. Get started with your first ad today.