You're Invited to a Morning Talk Show with Marketers

April 21, 2017

Introducing a Webinar Series Designed to Help You Measure What Matters

Every marketing campaign aims to deliver a positive return-on-investment. Not all marketing campaigns are designed to directly generate revenues, but all of them are working toward that goal in one way or another.

The challenge for marketers is that ROI isn’t always easy to prove. Some benefits of marketing—brand lift, for example—offer value that can be hard to quantify. And with some marketing campaigns working in cooperation with others, attribution is tricky, too.

In response to these challenges, LinkedIn is launching a three-part marketing ROI webinar series - broadcasted live from the LinkedIn studio - designed to help marketers measure what matters and prove ROI. These special webcasts will serve as a morning show for marketers, if you will. If a more sophisticated, data-driven approach is on your to-do list this year, you’re in luck. Read on to learn more about the benefits of each webinar.

1. Are You Measuring What Matters? (Metrics 101)

Wednesday, May 3, 2017 – 11AM PT

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What’s the difference between CPC, CTR, and CPL? Metrics can be overwhelming when you’re just starting out with a data-driven approach.

With a solid understanding of metrics and analytics, marketers can justify existing spend and make rationalized requests for larger budgets. But many marketers have trouble choosing the right metrics that serve their argument, and they might not know the right questions to ask in a full funnel marketing environment.

Not only do these metrics need to reflect the performance of your marketing efforts, but they also need to align with the interests of your company’s leadership.

Tune into 'Are You Measuring What Matters' to learn:

  • How to cut through the metrics jargon
  • Which metrics to use for each marketing tactic
  • How to determine which metrics matter most to your organization

2. The Sweet Spot of True Measurement. (featuring AdStage)

Wednesday, May 17, 2017 – 11AM PT

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An increasing number of marketers are embracing full funnel marketing. Changes in the buyer’s journey—particularly the fact that prospects may be as much as 90 percent complete with the purchase process before reaching out to a salesperson—mean that marketers must deliver relevant messages throughout the path to purchase.

That requires a deeper understanding of full funnel marketing. The ability to measure performance is great, but measurement’s goal is to drive insightful conclusions that reflect the performance of marketing campaigns while guiding changes that make them more effective.

Tune into 'The Sweet Spot of True Measurement' to learn:

  • The difference between metrics and analytics, and how to take advantage of both
  • Goals, tactics and metrics for reaching prospects in the upper funnel vs. the lower funnel
  • LinkedIn's unique approach to full funnel marketing
  • How to effectively use the full range of LinkedIn Marketing Solutions in the upper and lower funnel

3. Solving for ROI on LinkedIn. (featuring HubSpot)

Wednesday, May 31, 2017 – 11AM PT

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When budgets are tight and teams are lean, knowing the impact of your marketing programs is more important than ever. There has never been more pressure on B2B marketers to demonstrate their impact on driving pipeline and revenue.

Tune into 'Solving for ROI' on LinkedIn to learn:

  • How marketers prove ROI on LinkedIn
  • How the LinkedIn Marketing Solutions team calculates ROI
  • How top marketers optimize for conversions rather than clicks
  • How you can measure “beyond the click” with LinkedIn Conversion Tracking

Pick the webinar that best suits your needs, or better yet, sign up for all three webinars now.

If you can’t attend the webinars, you’ll still find plenty of advice for measuring what matters and proving ROI in our collection of Proof Week content.

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