Rock Star LinkedIn Marketing Tips: Top Content of 2014

A review of stellar LinkedIn marketing advice you can use to crush it on the platform in 2015

January 28, 2015

Drum roll please: For all marketers who are focused on increasing the effectiveness of their LinkedIn Marketing -- look no further.

We have created a greatest hits list of some of the best LinkedIn Marketing advice shared over the course of 2014. From attracting more followers to your Company Page to leveraging the LinkedIn Publishing Platform, we hope you enjoy the posts below written by some of the industry's top marketing talent.

The Most Shared LinkedIn Marketing Content from 2014

1. 9 LinkedIn Marketing Tips from the Pros

A round-up featuring several social media pros, including Jon Rognerud and Julia Borgini, this post provides practical advice on how to improve results from your LinkedIn Marketing efforts. Tips include how to optimize your personal profile, develop relationships, and implement influence networking.

2. How to Benefit from the LinkedIn Publishing Platform

In her article on Social Media Examiner, Stephanie Sammons writes that you don’t have to be a widely recognized authority to build your influence online. She goes on to outline four best practices you can follow for engaging with and expanding your audience on the LinkedIn Publisher Platform.

3. 8 Companies Totally Rocking Their LinkedIn Company Pages

A strong Company Page is critically important to your LinkedIn marketing, providing opportunities to increase brand awareness and engagement. In this HubSpot article, Joe Lazauskas profiles eight organizations, including Coca-Cola and Mashable, that are dominating with their Company Pages.

4. LinkedIn is No Longer Optional for Small Businesses

Not just a nice-to-have marketing tool, LinkedIn is a vital channel smaller companies must use to be competitive. That is the assessment offered by Kristina Cisnero in an article from Hootsuite. She goes on to call out four main benefits, including branding and free marketing capabilities.

5. How Top Writers Get Featured on Pulse

In this post, Brian Lang reveals findings from an analysis of articles featured on Pulse over a month-long period. Check out what Brian learned about high-performing articles, including what topics are common, which post types are popular, and other insights to help you refine your content.

6. The Content Consumption Habits of LinkedIn Users

Within this MarketingProfs post, Ayaz Nanji shares report results based on data from a survey of 2,701 LinkedIn members in the United States who actively share and consume professional content. Read on to discover popular content types and why & how people share with their network.

7. 5 LinkedIn Marketing Tips to Optimize Your Social Media Success

Highlighting expert guidance from Social Media Marketing World, Lee Odden treats readers to short, snackable insights from marketing thought leaders on reputation, lead generation, and inbound marketing on LinkedIn.

8. LinkedIn’s Content Publishing Flood: 4 Tips for Staying Afloat

The LinkedIn Publishing Platform represents a great opportunity for marketers. But with great opportunity, Mike Bailey notes, comes great responsibility. In his post on the Content Marketing Institute blog, Mike provides advice for creating quality content that engages while avoiding traps that could damage your brand.

9. Is Your Business Tapping Into The Full Power of LinkedIn?

In a thorough post that provides 39 tactics, Heidi Cohen explores how you can build brand awareness, generate leads and sales, extend your professional social community, and achieve objectives with your LinkedIn marketing.

10. 5 Tips for Attracting Followers to Your Company Page

A Company Page can be an important place to engage with your audience, but just because you build it up with content doesn’t mean they will come. Lana Khavinson provides a proven five-step process for bringing followers into the fold and building high-value relationships with them.

Encore! 5 LinkedIn Tips for B2B Brands

In this article, marketing maven Ekaterina Walter outlines how you can strengthen connections with prospects and leads, establish your B2B brand as an industry leader, and leverage analytics to fine tune your LinkedIn marketing activities.

We hope you enjoyed our round-up of content from 2014 that can help propel your LinkedIn Marketing in the coming year.

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