Start Your Year Right with LinkedIn Company Pages

January 29, 2014

After just a few weeks back in the hustle and bustle of things, it’s easy to start losing traction on the resolutions we made at the beginning of the year. When it comes to your business, resolve to stay on track. Try these 3 simple things to start making the most of your LinkedIn Company Page today and throughout 2014.

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1. Post rich, visual content (and try out customizing your images!)

Posting daily company updates is the most effective way to start a conversation, drive word of mouth, and directly engage with your target audience. Updates that include images generate much higher engagement.

To help you increase your engagement and make the greatest visual impact, we’ve improved our company updates to allow you to customize your images when sharing updates with links. It’s easy -- just type your update and include your link, click the icon on the right-corner of the preview image, upload your desired image, and post. Consider sponsoring your top performing content for even greater reach.

2. Create meaningful conversations with your followers

To get the ball rolling, try asking a question relevant to your target audience on your Company Page. Remember that when you interact with updates on your Company Page, you are liking and commenting as your company. This is a fantastic opportunity to give your company a voice and engage in conversation with your followers.

3. Stay up-to-date with the latest from Company Pages

Stay connected to what others in your industry are talking about on our Companies Home page. Companies Home let’s you view a single, at-a-glance feed of all the companies you follow, plus you can now more easily access all of the Company Pages you manage from this central hub.

Equally as important to staying connected to the companies you follow and manage is staying in the loop on our latest Company Page features and alerts. To stay in the know year round, visit our Product Updates on our new and improved LinkedIn Company Pages site.

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How are you making the most of your LinkedIn Company Page?

Share your learnings with us on Twitter @LinkedInMktg.

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