Search results for "Big Rock"

  • Content Marketing Turkey Slicing

    Turkey Slicing: A Content Marketing Thanksgiving Tradition

    November 27, 2019

    Editor's Note: This encore post on content marketing and turkey slicing has become its own LinkedIn Marketing Thanksgiving tradition. Enjoy this bit of Internet archaeology. It may be time for America to rethink our approach to Thanksgiving. Now, I’m not talking about the part where we show gratitude and reflect on the good things we have in life. And I’m...

  • Sophisticated Marketer's Podcast

    Can a B2B marketing podcast reach 75,000 downloads?

    January 19, 2017

    When we started The Sophisticated Marketer’s Podcast back in May 2015, we had an ambitious target in mind. I had this idea that podcasts were a natural platform for sharing thought leadership – and that marketing podcasts therefore had a valuable role to play. The question we asked ourselves was whether a B2B marketing podcast could reach 75,000 downloads. Just...

  • Your B2B Content Marketing Strategy Should Answer These 7 Questions

    Your B2B Content Marketing Strategy Should Answer These 7 Questions

    August 30, 2016

    Why do you create content? It’s an existential question for B2B content marketers. But it’s also a question that, once answered, provides the clarity and sense of purpose needed to succeed in the competitive landscape of modern marketing. Businesses have accepted the fact that buyers control the path to purchase. Today’s buyers hold sales reps at arm’s length...

  • Rock Concert Crowd

    What’s Trending: For Those About to Rock LinkedIn, We...

    August 26, 2016

    It’s time to face facts: I miss Jason Miller since he moved to London. Sure, he’s still with the company—and he’s doing great stuff on...

  • 16 Marketing Metrics Masters to Follow

    February 22, 2016

    “If you aim at nothing, you will hit it every time.” – Zig Ziglar Let’s face it, marketers: We are constantly searching for the tool...

  • Turkey Slicing 2.0: A Content Marketing Thanksgiving...

    November 26, 2015

    If you’re like me, your favorite part of Thanksgiving dinner is the leftovers. From sandwiches to casserole to tacos, you can make a...