Search results for "Big Rock"

  • [New Checklist] LinkedIn's Secret Sauce to Creating Big Rock Content

    August 19, 2015

    70% of B2B marketers are creating more content than they did one year ago, even those who say they are least effective (58%) and those without any type of strategy (56%). [i] But volume is not the answer. The solution lies in not producing more content, but instead producing more relevant content. Not More Content, More Relevant Content So how do you rise above...

  • Live Webinar: 8 Foolproof Steps to Creating Your First Big Rock

    June 10, 2015

    It seems everyone’s doing it, but few are doing it well. We’re talking about Content Marketing, of course. So how can you break free from the pack and truly succeed? As a first step, you need to develop Big Rock Content. Join Jason Miller, Senior Content Marketing Manager at LinkedIn on Tuesday, June 16 at 11am PT as he dives deep into his latest eBook, Creating...

  • Creating Your First Big Rock: A Step by Step Guide for Marquee Content

    June 3, 2015

    There has been an explosive rise in content marketing over the past few years. According to Trackmaven, content marketing increased by 78% during 2013 and 2014 alone. That is an ocean of blog posts, infographics, and SlideShares, all competing for attention. Researchers have even coined terms like “content shock” and “infobesity” to explain today’s...

  • LinkedIn Big Rock

    Big Rocks Fuel Big Results: Here’s the Hard Data.

    May 10, 2016

    For several years now, I’ve been advocating for a Big Rock content strategy. Our latest guide on this subject, Creating Your First Big...

  • Marketing Book Worth a Look: "The Big Data-Driven Business"

    November 24, 2014

    In our "Marketing Book Worth a Look" feature last month on the LinkedIn Marketing Solutions blog, we showcased Jason Miller's new book...

  • The Content Marketer’s Secret Dictionary

    The Content Marketer’s Secret Dictionary

    May 24, 2016

    If you have ever overheard a group of teenagers talking, you know how a shared private language can bring people together. Half of...