Search results for "agency interview"

  • Announcing “The Global Agency Interview Collection”

    March 22, 2017

    Agency executives have a unique perspective on the changes in the marketing world. They have a built-in wider perspective, because they work with so many clients in a range of industries. It pays to listen when they speak. At LinkedIn, we were very curious about how the most effective advertising and marketing agencies around the world are handling the onslaught...

  • Marketing Talent

    CMO’s Corner: How to Attract and Retain the Best Marketing Talent

    January 22, 2018

    Editor’s Note: This is the first post in a video interview series exploring topics that chief marketers should be thinking about, including talent in marketing, employee advocacy and more. As we kick off 2018, many marketers (myself included) are bolstering campaign plans, building out strategy documents, setting benchmarks and redesigning workflows in hopes of...

  • WPP’s Sorrell: It’s Still Not the Year of Mobile Advertising

    March 12, 2017

    This guest post was contributed by Andy Plesser, Owner of Beet.TV. Despite years of promise, mobile advertising has still not developed into a full-fledged advertiser medium, because inadequate technology is causing advertisers to hold back on spending. That’s according to the leader of the world’s largest advertising agency holding group, WPP CEO Sir Martin...

  • agency interview

    26 Questions with B2B Agency Leader Kate Howe

    May 30, 2017

    This post originally appeared on the LinkedIn Marketing Solutions EMEA blog. Acquired by Dentsu Aegis last year, gyro is the world’s...

  • Agency Interview

    The Agency Interview: 26 Questions with Digital Marketing...

    July 15, 2017

    This post orginally appeared on the LinkedIn Marketing Solutions EMEA blog. Who better to put on the spot about the direction of...

  • Writer's Block

    Easy Content Creation Ideas for Professionals Who Hate to...

    August 3, 2017

    Editor's note: This guest post was authored by David J.P. Fisher, Keynote Speaker and Author at Hyper-Connected Selling. We live in an...