Search results for "review economy"

  • Rise of the Review Economy

    B2B Marketers Need Quantity and Quality in Product Reviews: Here’s How to Get Both

    November 27, 2017

    Editor’s Note: This is the second blog post in our Rise of the Review Economy series we are creating with G2Crowd. The first post is available here. With the rise of Yelp, TripAdvisor and a host of other consumer review sites, reviews have transcended the realm of B2C and made a strong case for relevance within today’s B2B marketing landscape. In fact, “How...

  • Rise of the Review Economy

    The Rise of the Review Economy: How to Leverage Negative Reviews

    December 11, 2017

    Editor’s Note: This is the third blog post in our Rise of the Review Economy series we are creating with G2Crowd. View our first and second posts here. As the saying goes, it’s impossible to please everyone. But in the world of B2B reviews, a frustrated or unhappy customer can be one of your biggest assets. Let us explain. Today’s buyer selection process...

  • Review Economy

    Rise of the Review Economy: 7 Ways Marketers Can Use Product Reviews Throughout the Entire Funnel

    January 18, 2018

    Editor’s Note: This post is the fourth in our “Rise of the Review Economy” series produced in conjunction with G2Crowd. Other posts from this series can be viewed here. The value of product reviews is growing, and growing fast. No longer are reviews solely lower funnel marketing opportunities. Effective marketers are beginning to understand that product reviews...

  • B2B Product Reviews: A Marketer’s Guide

    B2B Product Reviews: A Marketer’s Guide

    November 15, 2018

    Today, consumers have more control than ever over a brand’s reputation — with online, influencer, peer and colleague feedback all...

  • Review Economy

    The Rise of the Review Economy — and How B2B Marketers...

    November 6, 2017

    Editor's Note: This post is the first in our series "Rise of the Review Economy." This series examines the increasing impact of...

  • What Influences Execs and Decision Makers on LinkedIn? [New...

    December 21, 2018

    Who do members follow on LinkedIn? How do they use the platform? Which types of content do they seek out? We wanted to uncover these...