10 Concentrated Doses of Wisdom from Season 3 of the Sophisticated Marketer’s Podcast
September 21, 2016
“Because we can’t and we won’t and we don’t stop.” –The Beastie Boys
The podcast train keeps rolling! Somehow we have finished another ten episodes of the Sophisticated Marketer’s Podcast. I just kicked off season four in a big way with digital marketing expert Brian Carter, but before you jump into that, let’s take a minute to look back at the last season.
This season, the podcast went worldwide. I started to settle into my new digs in the UK, and even recorded four episodes at Cannes Lions. Along the way I gathered fantastic insights from old friends, up-and-coming visionaries, and people I’ve admired for years but never dreamed I’d be interviewing.
Thanks to every person who has listened to even one episode. And double thanks to those who recommend the podcast to other people. We wouldn’t have a show without you.
Here are just a few of the takeaways from Season 3.
Episode 1: Global Content Strategy
Guest: Alex Cheeseman, Head of Global Marketing Solutions, NewsCred
One Big Takeaway: “More and more, we’re starting to work with brands to help them take better advantage of the campaign activation they have by underpinning that with an always-on content strategy. Because frankly, there’s people that will be asking questions about your brand, wanting to know more about your brand, wanting to better understand what you do, how you do it, why you’re better, 365 days, 24 hours a day, 7 days a week. And if you can’t provide that for them, your competitors will.”
Episode 2: Blogging, Branding and Podcasts
Guest: Sonia Simone, Chief Content Officer, Copyblogger Media, LLC
One Big Takeaway: “If you can work a strong visual in your brand, it’s going to work better. It’s going to be more memorable. And it’s going to be easier to talk about.”
Episode 3: The Science of Fascination
Guest: Sally Hogshead, Hall of Fame Speaker and Author of Fascinate
One Big Takeaway: “Brands that can fascinate their consumers can charge 400% more than the same product that can’t fascinate. What we are buying and what we are paying for are very different.”
Guest: Dave Thomas, Senior Director, Inbound Marketing, Leadspace
One Big Takeaway: “You never hear a data scientist talk about Big Data. In fact, they kind of deride that term. What you need is small data. You need actionable insights.”
Episode 5: Live from Cannes Lions with David Shing
Guest: David Shing, Digital Prophet, AOL
One Big Takeaway: “I use technology to make me a better human. That’s a conscious decision not to absorb all my energy into the digital experience, thinking that’s where I’m building relationships. I build physical relationships.”
Episode 6: Live from Cannes Lions with Daniel Bonner
Guest: Daniel Bonner, Chief Creative Officer, Razorfish
One Big Takeaway: “One of the things I hear a lot from clients is, ‘I didn’t have the right budget, that’s why it isn’t as awesome as it could be.’ And I always try and get people out of that mindset. Because I think the purity of the creative idea or thought or innovation itself doesn’t have to cost money. It costs money to produce it. But people shouldn’t be worrying about the budget at the idea stage.”
Guest: Billie Whitehouse, CEO & Founder, Wearable Experiments
One Big Takeaway: “If you’re really trying to create a long-lasting memory or a tie to a brand, you’ve got to think about designing for all five senses.”
Episode 8: Live from Cannes Lions with Scott Donaton
Guest: Scott Donaton, Chief Content Officer, DigitasLBi
One Big Takeaway: “For a hundred years, the model has been ‘let me get in the way of what you’re trying to consume, stand in your face, block your view of what you want to look at, wave my hands and talk about myself…’ The way to not get in the way of what people want to see is to create what they want.”
Episode 9: Pokémon Go and Personal Branding
Guest: Mitch Joel, President, Mirum Agency
One Big Takeaway: “Every single day that I wake up, all I’m doing is to make sure I find the right customer. People say it all the time, ‘the customer is always right.’ And no, the customer isn’t always right. The right customer is always right. And as your brand aligns itself more to the proper customer, and get engagement, you start winning.”
Episode 10: Creativity and Craft
Guest: Jay Acunzo, VP of Platform, NextViewVentures
One Big Takeaway: “We have this feeling, and we’ve had it as a species for thousands of years, that creativity is something that’s gifted to you either at birth or from some external source. And that’s just not true…get beyond looking for ‘inspiration’ and start doing the work.”
I hope you enjoyed listening to these episodes as much as I enjoyed making them. But given how fun this is, I’m probably still getting the better end of the deal.
If you haven’t yet, make sure to subscribe so you don’t miss an episode of Season 4! I’ll keep delivering episodes as long as I can convince brilliant marketers to get on the mic with me.
Thanks again for tuning in. And remember, if it’s not relevant, it’s just noise.