Live from Cannes Lions: Billie Whitehouse on the Real Potential of Wearables

June 28, 2016

Live from Cannes Lions: Billie Whitehouse on the Real Potential of Wearables

Editor's Note: This post originally appeared on the LinkedIn Marketing Solutions EMEA blog.

She’s been named as one of the 30 most influential women in tech under the age of 30, she’s landed a Silver Lion for helping Durex help lovers touch over the internet, she loves Tank Girl and she curses England’s lame performance against Slovakia for robbing her of the chance to show how a goal feels using wearable technology. It’s safe to say that an interview with Wearable Experiments co-founder Billie Whitehouse isn’t your run-of-the-mill chat.

It was a lot of fun, and just a little disorientating, to spend 20 minutes in Billie Whitehouse’s world for the latest edition of our Sophisticated Marketer’s Podcasts – live from Cannes Lions. At a festival where the most exciting creative discussions seem to involve technology, it’s great to hear from someone who refuses to think about tech like an engineer. Billie has the sensibility of a punk designer and she’s determined that the future of wearables shouldn’t be about what they can do – but how they can make you feel.

Listen in on the link below for a conversation that could challenge your view of what it means to mash up technology and creativity:

If you’re just discovering the Sophisticated Marketer’s Podcast, then make sure you catch up on all of the previous episodes here, including our live Cannes interviews with Razorfish’s Daniel Bonner and AOL Digital Prophet Shingy.

If you’d like more behind-the-scenes creative insight like this, make sure you subscribe to the Sophisticated Marketer’s Podcast series.