The Sophisticated Marketer’s Podcast: Brands, Media, and Content Marketing with Joe Pulizzi
January 27, 2016
Greetings, fellow sophisticated marketers! It’s the first Sophisticated Marketer’s Podcast of the New Year, and we’re kicking it off strong. My guest this episode needs no introduction. If you’re in marketing, you know Joe Pulizzi.
Joe is the founder of Content Marketing Institute and author of two bestselling books, Epic Content Marketing and the brand new Content Inc. Simply put, he’s your go-to guy if you want to do content marketing right. He’s also a good friend and a heck of a storyteller.
Given the state of content marketing industry-wide, Joe’s here to kick butt and chew bubblegum, and he’s all out of bubblegum. Fortunately, his frank assessment of our current challenges comes with a clear way forward for brands looking to make a difference.
So join us as we discuss content marketing, brands buying media companies, and how to start a business without a product. And as a bonus, Joe plays a spirited round of a game I’m calling, “Marketer or Rock Star?”
Listen in on the conversation as Joe and I discuss:
The Merging of Brands and Media: Joe says most brands aren’t thinking about it yet, but the confluence of brands and media companies is inevitable. Why build your own audience when you can buy an asset with one built in?
The State of the Industry in 2016: I won’t lie to you; as far as effectiveness goes, it’s not pretty. But Joe has some solid advice for content marketers who want to do better.
How to Launch a Content-First Business: Joe spells out the essentials of the Content Inc. model of building a business, with examples from our fellow marketers who got it right.
The Basics of Building an Audience: Joe’s model prescribes one type of content, one platform, and consistent delivery.
The Importance of Personal Branding: Joe says if you can do anything to cut through the clutter—if your audience latches onto any differentiator—lean into it. And he’s got the orange wardrobe to prove it.
You can visit Content Marketing Institute for more great content from Joe and his incredible team.
Thanks for taking this ride with me. There is no shortage of truly innovative marketers out there, and I’ll keep bringing their insights as long as you’re willing to listen.
If you’re just discovering the podcast, you can catch up on all the previous episodes here.
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